After Iron Man 1 & 2, when Marvel Studios began introducing other title heroes to the big screen and Marvel Cinematic Universe, every home video release came with a little something extra - original content in the form of shorts. These shorts are officially dubbed Marvel One-Shots and in the first time since being introduced three years ago, a home video release from Marvel Studios will not include one.
This morning Disney and Marvel outlined the home video release plans and features for Captain America: The Winter Soldier. The film is available for pre-order starting today and will release early on Digital 3D and HD August 19, 2014. It will hit with 3D Blu-ray Combo Pack, Blu-ray, DVD and On-Demand releases on September 9, 2014, just a few weeks after Marvel's Guardians of the Galaxy opens in theaters around the world.
The one missing specification on the official details (below) however, is that the "and more" does not include a Marvel One-Shot...
Directed by Anthony and Joe Russo from a screenplay by Christopher Markus & Stephen McFeely and starring Chris Evans as Captain America, Scarlett Johansson as Black Widow, Sebastian Stan as The Winter Soldier, Anthony Mackie as The Falcon, with Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury, "Captain America: The Winter Soldier" arrives on 3D Blu-ray Combo Pack and Digital HD armed with explosively entertaining bonus features, including Making-of Featurettes, Audio Commentary, Never-Before-Seen Deleted Scenes, Bloopers and more.
Digital 3D, HD, & SD*, 3D Blu-ray Combo Pack, Blu-ray bonus materials include:
- Making-of Featurettes
- Audio Commentary
- Never-Before-Seen Deleted Scenes
- And More...
*Digital bonus offerings will vary per retailer1-Disc DVD bonus materials include:
- Making-of Featurette
- Never-Before-Seen Deleted Scene
EW first confirmed that despite there clearly being hints of extra content on the Blu-ray and Digital releases for additional bonus content - like there was with Thor: The Dark World which ended up featuring a One-Shot titled All Hail The King starring Ben Kingsley - there is no Marvel One-Shot coming with Cap's second home video effort for the studio.
— Ryan Penagos (@AgentM) May 30, 2014
The news is strange considering that Marvel co-president Louis D'Esposito, director of the Item 47 and Agent Carter One-Shots, told me more than once in interviews that the plan was to keep pumping out these shorts for all of their home video releases, that their research showed that original content added more appeal and hence, greater sales.
He even mentioned that he had and Marvel's creative committee had ideas for half a dozen more, two of which were already in planning. The first of those at the time ended up being All Hail The King, written and directed by Iron Man 3 co-writer Drew Pearce who we interviewed about the release. The One-Shots so far have been successful, first helping the character of Agent Coulson (Clark Gregg) become a more important character in the franchise, leading to his own TV show on ABC. The last release, featuring Ben Kingsley, helped tease a potential future for further Iron Man stories down the road, and before that, Agent Carter (starring Hayley Atwell) launched an upcoming series on ABC as well.
So, these shorts are successful, they generate buzz, and according to Marvel's execs, they help boost home video sales. Why skip out this time if we know they have ideas? It's either there wasn't enough time to get one ready for the quick turnaround of Captain America: The Winter Soldier's home video release, with all hands on deck for The Avengers: Age of Ultron which is deep into principal photography already, or something else.
We doubt Marvel's putting an end to these shorts, given the potential of them helping introduce other important characters, plot lines, and adding value to other media releases. Is it possible that the next One-Shot could be saved to play alongside Guardians of the Galaxy when it hits theaters in August, the way Pixar does with shorts playing before the full-length feature? If you go back a few years, there were rumors and talk of Marvel possibly trying it out, and if any movie could use a boost in marketing appeal it would be the obscure property known as Guardians of the Galaxy, especially with it releasing in the traditionally lest lucrative box office month of August.
It could also be as simple as Marvel not having a short that fit with their current plans or making sure they one ready for the next home video release.
Guardians of the Galaxy opens August 1, 2014, The Avengers: Age of Ultron on May 1, 2015, Ant-Man on July 17, 2015, Captain America 3 on May 6 2016, and unannounced films for July 8 2016 and May 5 2017.
Follow Rob on Twitter @rob_keyes for your Marvel movie and TV news!
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