Warning: SPOILERS Below For Cam!

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In Cam, an online cam girl finds her account stolen and her identity replaced, but that's just the start of a series of events that leads to a surprising (and confusing) ending. Netflix's new horror thriller directed by Daniel Goldhaber stars Madeline Brewer (The Handmaid's Tale) as Alice, who goes by the name Lola online. Alice performs for a site called FreeGirls.Live and has a bevy of loyal fans (some of whom she meets up with in person), but she's struggling to crack the Top 50 on the site. She also keeps her job a secret from her mother Lynn (Melora Walters).

When Alice performs a live sex show with another girl, her ranking rockets, but the next day she discovers she has been locked out of her account and an identical doppelganger is now performing as Lola on her channel. Not only does this mysterious second Lola seem to live in an exact replica of Alice's house, but she's even more popular than Alice, who suffers from the psychological trauma of her identity being stolen. Worse, neither the FGL website nor the police will help Alice, so she decides to take matters into her own hands.

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After the second Lola blocks Alice from being able to live chat with her, Alice creates a second account as MrTeaPot. She then investigates how to regain access to her account and the mystery of how her identity was stolen by an exact double of her. Her mission culminates in a shocking and bloody ending as she ultimately discovers the secret behind the second Lola.

What Happens In Cam's Ending?

After seeking the help of Tinker (Patch Darragh), one of her admirers who believes he's in love with her, Alice discovers Tinker watching (and pleasuring himself) to Lola 2.0's web show. Alice confronts Lola 2.0 via Tinker's laptop webcam and discovers her doppelganger doesn't recognize her own (i.e. Alice's) face. The revelation is that the second Lola isn't an actual person, it's a program - a kind of virus or bot that has infected FreeGirls.Live and similar sites. The virus copies certain popular camgirls on the site, locks them out of their accounts, and assumes their online identity by using the multitudes of footage the girls upload of themselves online to continually construct new videos of them.

When Alice realizes what she's up against, she returns home and logs onto Lola's live show as MrTeaPot, knowing that Lola 2.0 doesn't know there are two of them but the many people watching live now see both Lolas onscreen. Tricking Lola 2.0 into playing a game of 'monkey see, monkey do' with the prize being that the loser has to do what the winner says, Alice pounds her own face into her desk, shattering her nose and bloodying her face. Lola 2.0 replicates the act but her nose doesn't break; instead, her appearance is digitally altered to mimic Alice's blood. Alice wins the game and demands that Lola 2.0 send Alice her login details. The bot complies, and though Alice is losing consciousness from pain and blood loss, she successfully logs in as herself and deletes her own account - and with it, Lola 2.0.

In the end, Alice creates a new account as EveBot, complete with a wig, contouring make-up, and a new online identity - starting her career as a cam girl over from scratch.

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Hannah Darin/BabyGirl_ Was The Key

There were clues Alice was able to solve that allowed her to ultimately deduce that the second Lola wasn't a flesh-and-blood person who was somehow identical to her. Even though she was in increasing emotional distress as she obsessively watched Lola 2.0's shows, Alice did pay attention to details and noticed similarities between her doppelganger and other girls' cam shows. Alice pulled up footage of the top girl on FGL, BabyGirl_, and saw that Lola 2.0 uttered the exact same dialogue BabyGirl_ said on her show.

Following the trail of BabyGirl_, Alice arranged a date with Barney (Michael Dempsey), one of her skeevy admirers who also sponsored many of the top girls on FGL, including BabyGirl_. It turns out Barney knew BabyGirl_'s real name is Hannah Darin and she's from Atlanta. By Googling 'Hannah Darin', Alice discovered the real Hannah actually died in a car accident six months ago - yet she is somehow still performing 'live' shows on FGL. Once Alice learned Hannah is really dead, that narrowed the possibilities of what was happening to Alice. However, Alice was still missing the vital piece of information, which she gained from meeting the second Lola face-to-face via Tinker's webcam.

Page 2: How Alice Beat The Other Lola

How Did Alice Outsmart And Beat The Other Lola?

Armed with the information that she was up against an online virus that had stolen her identity, Alice knew how to use both FGL's system of performing in order to receive tokens, and how to use Lola 2.0's lack of humanity against it. Her main goal was to trick the bot into giving her back access to her account, which she did by exploiting her very human physical vulnerability - that she can be hurt for real. It was a shocking and gory gamble to disfigure herself that paid off for Alice.

Earlier in the film, Alice was able to rise in the FGL rankings because she faked suicide by pretending to slice her own throat. Lola 2.0 upped the ante after taking over Alice's account by faking suicide by blowing her own brains out with a gun. It was so real-looking that Alice was traumatized as she watched, but then Lola 2.0 was mysteriously unharmed. However, Alice knew to exploit that she could actually hurt herself live whereas the bot couldn't - and the fans watching live would be able to tell the difference.

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Crucially, once Lola 2.0 surrendered her access code, Alice did not merely change the password to lock the bot out. She guessed that the virus would simply find a way to access her account once more. Instead, Alice deleted her account entirely, which included her entire history and all of the footage of her it contained, so that the virus couldn't create another Lola.

What Was Tinker's Involvement?

When Alice caught Tinker masturbating to Lola 2.0's live show, she was incensed and shocked him with a stun gun to the neck until Tinker spilled the information he was keeping from her: Tinker knew that many of the girls on FGL and similar sites had their identities stolen by the virus. However, he didn't care whether the cam shows he was still watching were of the real girls since he believed he was in love with Alice. Tinker even moved to Alice's Arizona town and took up residence in a motel, believing that if he was patient, he could get her to reciprocate his affections eventually.

Since Tinker knew the reason why Alice's identity was stolen, he positioned himself as her savior. However, it's not clear if Tinker has anything to do with the virus, if he created it, or if he knows who or what did. At the very least, he was preying on Alice, who was suddenly vulnerable because her identity and her livelihood were stolen.

Why Did Alice Become EveBot?

Cam ended with Alice creating an entirely new account, EveBot, although she now wears a wig and her nose, while healed and covered with makeup, still remains crooked from the self-inflicted damage. As Alice told her mother, who now supports Alice's chosen career path, if she grows too successful and the virus tries to steal her EveBot persona, she'll just make another online gimmick, and another after that, starting over from scratch each time if she has to.

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Cam is available to stream on Netflix.