Ok, so I haven't seen Snakes on a Plane. I'll probably end up renting it on DVD, have a pre-movie-preparatory beer and a shot to make it better, and hit "play".
The point is that even TONS of pre-release internet buzz doesn't guarantee killer box office receipts (SOAP has only earned $33MM in the U.S., which was about what it cost to produce). Before the movie came out, movie news sites, blogs and forums were going insane talking about this movie, pumped even higher by the studio re-cutting it from a PG-13 rating to an R (come to think of it, I wonder if that helped kill it at the box office?). Buzz needs to be combined with a movie that's actually GOOD, but this most basic of concepts is still lost on the suits in Hollywood.
Seth Godin, who runs a marketing blog, brought the issue up here, which I thought was an appropriate subject to touch upon at Screen Rant. :-)