Bumblebee Was A (Small) Box Office Success

NOTE: Box office grosses are as of January 13, 2019


Bumblebee turned a profit and will ultimately go down as a minor box office success, though its performance still raises questions about the future of the Transformers film franchise. After Michael Bay captained the ship for five movies released over a period of 10 years (culminating with the lackluster The Last Knight in 2017), Paramount opted to go in a different direction for the next film on the docket. For spinoff Bumblebee, they not only went back in time to the 1980s, but also recruited Kubo and the Two Strings director Travis Knight to call the shots. The hope was that Knight would be able to inject some genuine heart and emotion into the series, revitalizing it in the process.

Based on Bumblebee's critical reception, Knight very much accomplished that goal. The spinoff is far and away the best reviewed installment of the franchise and even received the Certified Fresh seal of approval. While the word-of-mouth was fantastic, it didn't seem to have much of an impact on the film's box office prospects. Opening in theaters at the same time as Spider-Man: Into the Spider-Verse, Aquamanand Mary Poppins ReturnsBumblebee fell behind and got lost in the glut of Christmas releases.

Related: Predicting Transformers' Future After Bumblebee

Bumblebee is the Lowest-Grossing Transformers Film

Hailee Steinfeld in the Bumblebee Movie

Despite being subject to widespread critical panning, the Transformers movies were a reliable cash cow for Paramount early in the franchise's run. Derided 2009 entry Revenge of the Fallen earned $402.1 million domestically, and both Dark of the Moon and Age of Extinction grossed $1 billion worldwide. With those kinds of returns, it's no wonder the studio kept bringing Bay back to make more. Whatever the faults of the director's Transformers installments were, they obviously worked for audiences, who kept flocking to the theater to see what outrageous action Bay staged next. But things changed when The Last Knight came out two summers ago.

When Bay's fifth Transformers hit the scene, the cracks finally started to show. At the time, it was the worst all-around performer in the series, no matter which way you sliced it. Its domestic opening weekend ($44.6 million) couldn't hold a candle to the 2007 original ($70.5 million); it earned $130.1 million total in the United States when Revenge of the Fallen made $108.9 million in a single weekend; and its global haul of $605.4 million was $104.3 million less than the original - and that was with inflation and 3D/IMAX premiums. The Last Knight ultimately ended up in the black, but it was clear the formula needed to be reworked. Viewers didn't respond to Bay's approach as strongly as before, and the damage done by The Last Knight likely (and unfortunately) reverberated into Bumblebee.

Related: How Bumblebee's Post-Credits Scene Retcons Transformers

Hailee Steinfeld in Bumblebee

The budgets of the two projects make it more of an apple-to-oranges comparison, but Bumblebee fared worse than The Last Knight across the board. Its domestic debut of $21.6 million was lower than other 2018 offerings like Tomb Raider ($23.6 million), Maze Runner: The Death Cure ($24.1 million), and The Predator ($24.6 million). It has earned only $108.9 million in the States as of this writing (the exact figure Revenge of the Fallen pulled in its first three days), and the $367 million worldwide gross is behind Fifty Shades Freed ($371.9 million), Solo: A Star Wars Story ($392.9 million), and A Star is Born ($404.2 million). Nothing against Bradley Cooper's Oscar frontrunner, but few would have predicted a remake of a romantic musical drama (even one starring Lady Gaga) would outgross a Transformers movie globally. This turn of events is quite shocking.

Transformers has always done exceptionally well overseas, particularly in China (the saving grace for many woebegone tentpoles). Even The Last Knight earned $228.8 million in the Middle Kingdom, but Bumblebee had no such luck. Currently, the spinoff has made a paltry $59 million in China, which can likely be attributed to Aquaman dominating the multiplex over there. The latest from DC grossed $284.9 million from Chinese theaters, earning a rare extension in the processBumblebee simply couldn't compete with that and had to make do with the loose change it could find. There's now a cloud of doubt hanging over what was once Paramount's go-to cinematic property. If Transformers is to march forward, some serious changes need to be implemented.

Page 2: What Paramount Can Learn From Bumblebee's Box Office

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