What better way to celebrate the 70th birthday of everyone's favorite "wascawy wabbit," Bugs Bunny than creating a live-action/CG movie that stars the character?
That was seemingly the thought process of executives over at Warner Bros., which has begun development on a Bugs Bunny movie that will return one of its most "iconic intellectual properties" - as funny a description that might be for a cartoon rabbit with a preference for physical comedy - to theaters.
Bugs Bunny made his first official appearance in the 1940 cartoon "A Wild Hare," with a Flatbrush accent and a love for carrots to boot. He has appeared in over 163 short cartoons since and was named by TV Guide as the best cartoon character of all time, back in 2002.
Warner Bros. had a box office hit on their hands back in 1996 when Bugs and the rest of the Looney Tunes gang appeared opposite Michael Jordan in Space Jam. The company was unable to replicate that success in 2003 when it released Looney Tunes: Back in Action, which featured such human counterparts - and I use that term loosely ;-) - as Brendan Fraser, Steve Martin, and Jenna Elfman.
Now Bugs Bunny will get his own starring vehicle - one which will likely still feature appearances by Daffy Duck or Elmer Fudd at some point. No word yet on whether Bug's curvaceous girlfriend Lola Bunny (see below) will show up as well or if she's a bit too risque for what Warner Bros. has in mind.
Bugs isn't the only animated character that was created pre-1950 and has become increasingly kid-friendly and G-Rated over the years. Like Disney's iconic Mickey Mouse, the famous Bunny used to have a much more sardonic sense of humor and often dropped witty one-liners that flew right over the heads of his elementary school-aged viewers.
Elf screenwriter David Berenbaum has been hired by Warner Bros. to pen the script for their Untitled Bugs Bunny Movie, which could definitely be a good thing. After all, he wrote a PG-Rated role for Will Ferrell that allowed the comedian to still entertain moviegoers of all ages - perhaps he can do the same for Bugs?