Warner Bros. & Turner Launch Boomerang Cartoon Streaming Service

Warner Bros. and Turner are teaming up to launch an all-cartoon streaming service called Boomerang, which will feature classic shows.

Looney Tunes Pepe Le Pew Movie

In the current decade, one defining feature of the media landscape has been the rise of subscription video on-demand (SVOD) services, with the most ubiquitous of these of course being Netflix. These services have proved to be a double-edged sword for traditional content providers though, as more and more choose to cut the cable cord, and instead rely on the internet for their entertainment. While some companies - such as Viacom, which recently removed next-day access to its programs from everything but its own ad-supported website - have chosen to try and fight this change, others - such as HBO - are making solid attempts to carve out a place within the new ecosystem.

As SVOD services continue to become more prevalent, there are also an increasing number of niche-based subscriptions available, targeting a more specific demographic than general services like Netflix, Hulu, or Amazon Prime. Some of the most notable so far include the wrestling-centered WWE Network, the horror film-focused Shudder, and the comedy-spotlighting Seeso.

Now, Variety reports that Warner Bros. and Turner Broadcasting are teaming up to launch a new all-cartoon, all the time streaming service called Boomerang, similar to the cable channel of the same name that the two companies have operated since 2000. Priced at an economical $4.99 per month, Boomerang is ad-free, and will offer content from the three large animation libraries owned by WB, those being Hanna-Barbera, Looney Tunes, and MGM. Available content will be rotated weekly, with the service planned to be available to U.S. residents only.

Scooby-Doo and the Mystery Gang

In addition to classic animated content, Boomerang will also be the exclusive home to new episodes of signature animated properties Scooby-Doo, Looney Tunes, and Tom & Jerry, as well as a slate of original series. The first original Boomerang programs are Dorothy and the Wizard of Oz and Wacky Races. The former is a modern take on the classic Wizard of Oz story, and the latter is a reboot of the classic Hanna-Barbera cartoon from the 1960s.

At Boomerang's initial launch, the service will be available in web browsers and on iOS and Android devices, with plans to expand onto popular streaming boxes like Roku, Amazon Fire TV, and Apple TV. Features like family-based profiles, personalized recommendations, and downloading for offline viewing are set to roll out in the coming months. While a firm launch date has yet to be revealed, those interested can sign up at Boomerang's official website for email updates.

Source: Variety

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