In a rare move for Netflix, a small portion of its ever-growing catalog of original content has apparently jumped the paywall and found itself a second home on basic cable, as Bojack Horseman reruns will begin airing on Comedy Central in September. The show’s cable premiere will come shortly after season 5 begins streaming on Netflix, leaving fans of Raphael Bob-Waksberg’s satirical adult animated series with two options for their viewing pleasure. And, for those few people left who somehow don’t have a Netflix subscription (or their ex changed the password), they finally have a chance to see what everyone’s been talking about.
It is a bit strange to think a series that’s available on demand 24/7 would jump into the world of linear television. It’s even stranger when you learn that the deal between Comedy Central and The Tornante Company (the company that produces the series) only concerns BoJack Horseman season 1, and not all four seasons of the series to date. Still, with BoJack set to make his Comedy Central debut following the premiere of South Park season 22, the deal’s allure makes a bit more sense. You’re already up late watching South Park, you might as well get an episode of BoJack in (free from the hassle of actually deciding which one to watch) before calling it a night.
As expected when a deal like this announced, Comedy Central is eager to speak about the new addition to its lineup. Tanya Giles, general manager at Comedy Central had this to say:
“Comedy Central has a long history of using potent satire to help make sense of trying times, so BoJack Horseman is a perfect fit in our lineup. We’re thrilled to be the first to put BoJack on linear TV, and who better than an animated horse to teach us a thing or two about humanity? Straight from the horse’s mouth.”
Whether or not BoJack’s appearance on basic cable is the start of a trend remains to be seen, especially as more and more consumers are cutting the cord. Presumably that means they’re getting their anthropomorphic character fix straight from the source. Nevertheless, this deal makes for an interesting test case to see whether or not season 1 reruns on Comedy Central will raise the profile of BoJack Horseman, which would certainly be the best case scenario of this endeavor.
BoJack Horseman season 5 premieres Friday, September 5 on Netflix.
Source: Comedy Central