BMW celebrated the sale of their one-millionth electric vehicle with a new target of selling two million cars by 2025. The EV market has seen massive growth in the past years. Tesla has dominated the market for decades but faced little competition.
It is no secret that since 2009 Tesla has sold approximately 2 million cars. Brands like Ford, General Motors, and Volkswagen, and luxury car brands like Audi, Mercedes-Benz, and BMW have awakened from a long-fossil-fuel sleep to dive deep into the new EV trends. But electric cars are more than a green-tech solution to cut down emissions. They are a new experience that consumers demand.
BMW said they had delivered what they promised when they sold their electric vehicle number one million. "We already have the next target in our sights, we aim for two million electrified vehicles on the roads in just two years," BMW said. The company wants to reach its goal with the BMW iX and BMW i4.
What's Under The Hood Of The BMW iX?
The BMW iX is an electric version of the BMW X gas models. The company decided not to build an electric car from the ground up but instead switched to electric for one of its best-selling designs. Like any luxury brand, BMW cars stand out for quality, but a closer look under the hood shows that they can't catch up with Tesla models on the EV's basics: range, speed and innovation technology.
The BMW iX can go from 0 to 60 miles per hour in 6.8 seconds, which is not very impressive because the Tesla Model 3 does the same in just 3.1 seconds. When it comes to the mileage on a full charge, the BMW iX claims it can go 285 miles. The number is better than the Audi E-Tron with 249 and the Mercedes EQC with 259 miles, but Tesla still leads. Tesla's newest models can go more than 400 miles fully charged. Without a doubt, the BMW iX is an impressive vehicle and has all the BMW stamps on it. The problem is that it looks and feels like a traditional gas car.
Most notably, no EV BMW models have assistance driving or self-driving technology in their modern, sleek interior. The charging times of the iX are similar to all-electric cars. Depending on charger voltage, they can take from 30 minutes to 11 hours or more. The BMW announcement signifies that big car brands are out to play fast and hard. Eventually, they will catch on to Tesla ranges and nail down the EV experience. For now, just switching the engine will not do the trick.