Blumhouse’s ultra-violent sci-fi thriller Upgrade hits theaters next week, and in case you were still on the fence as to whether or not it was for you, a brand new red band trailer is probably all the evidence you need to make an informed decision. The new movie from Saw writer and Insidious: Chapter 3 director Leigh Whannell has been a topic of conversation since screening at SXSW earlier this year. Since then, Blumhouse has been marketing the film as an over-the-top thrill ride, akin to a grindhouse picture.
The first red band trailer released in April more or less delivered the goods as it were in terms of just how far the film was willing to go depicting an ultra-violent near-future world where a grieving husband gets a shot at revenge thanks to a computer chip that turns him into a veritable killing machine. Thankfully, Whannell seems to have infused the film with an irreverent tone, so it’s not just wall-to-wall dismemberment and gore — well, it is, but it does so in what seems to be a self-aware, tongue-in-cheek manner.
If you’re at all interested in Upgrade, you likely know by now it stars Logan Marshall-Green as Grey Trace (an all-time weird sci-fi name), who searches for the men who killed his wife and left him unable to walk. This new trailer skips over most of the set-up for the film and instead just dives right into the (literal) guts of the story, as Grey announces to a room full of unsavory types he’s “looking for the guys who murdered my wife.” Hijinks ensue, bones are broken, and bad people get their comeuppance; it’s The Crow for the transhumanist crowd.
The new trailer isn’t just to show off more of the film’s stylish fight scenes or its intense gore, it’s also here to sell you on actually paying to see the movie. And in an effort to do so, it asks you to take the word of people who’ve already seen it. Given the film’s full-tilt approach to marketing it’s not surprising to see the trailer playing up critics’ response to its exaggerated action.
Between Upgrade, Hereditary, and Sicario: Day of the Soldado, it looks like June’s theatrical releases are taking a more adult-oriented and slightly sinister turn. That’ll provide a bit of a break from the comic book adaptations before Ant-Man and The Wasp hits in July.
Upgrade will be in theaters on Friday, June 1.
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