Jason Blum has plans to create a shared universe for Blumhouse Productions. Founded in 2000, Blumhouse has since unleashed a wide range of popular franchises and widely celebrated standalone films, including Paranormal Activity, The Purge, Happy Death Day, and the recent Halloween sequel from David Gordon Green.
Typically associated with the horror genre - but also the studio that produced Academy Award winner Damien Chazelle's first feature-length film Whiplash - Blumhouse has created a wide array of popular franchises. With minimal budgets and massive box office returns (see: Paranormal Activity, The Purge, Insidious), Blumhouse has made a significant name for itself over the past decade. In fact, it's even earned acclaim as an awards contender - and winner - with films like Get Out, BlacKkKlansman, and the aforementioned Whiplash. Now, Blum has considered taking a page out of the Marvel Studios playbook to fuse some of these films into a shared universe.
In an interview with CinePOP, Blum branched off of discussions about Happy Death Day 2U with the film's writer/director Christopher Landon and opened up about the entire Blumhouse filmography. And, when asked whether or not he would ever consider connecting his films into a shared universe, he wasn't completely opposed to the idea. In fact, there may well be something in the works. He said:
"We would like to do that. We're thinking about it. I probably should have- It would have been easier had I thought of it earlier, but we're thinking of doing it - with some of them, anyway. And it's something that I'd really like to do."
Though Blum didn't specify which films within the Blumhouse brand would be included in a shared universe, he did open up about the potential of expanding on some of his other films, like Halloween, which he hopes will get a sequel. He also briefly touched on other franchises that Blumhouse may reboot, including Scream, Friday the 13th, and A Nightmare on Elm Street. Blum had touched on the idea of creating an updated version of classic slashers prior to Halloween's release, stating that he would be interested in rebooting Scream and I Know What You Did Last Summer - both of which were penned by screenwriter Kevin Williamson (the latter being an adaptation).
While the idea of bridging some of the Blumhouse films together in a shared universe might seem exciting to fans, it also runs the risk of overcomplicating Blumhouse's traditionally simple approach to producing films. M. Night Shyamalan recently took this approach with Glass - a Blumhouse film - and the results were mixed at best. That said, were Blumhouse to take this approach, it wouldn't be too difficult to creatively blend certain franchises together - as long as the studio is careful not to cross-pollinate the supernatural with the non-supernatural.
- Happy Death Day 2U (2019) release date: Feb 14, 2019