Bloodshot director Dave Wilson says the movie's first trailer should arrive in October. Based on the Valiant Comics character created by Bob Layton, Don Perlin, and Kevin VanHook, Bloodshot stars Vin Diesel as Ray Garrison, an ex-marine who is resurrected (via nanotechnology) after he and his wife are murdered, and transformed into a superhuman with no memory of his past life. The film mark Wilson's first time directing, after years of serving as a visual effects supervisor on films like Avengers: Age of Ultron and video games like Star Wars: The Old Republic and The Force Unleashed II.
With names like Guy Pearce, Eiza González, and Outlander's Sam Heughan filling out the cast, Bloodshot is meant to serve as the first of multiple Valiant comic book adaptations, and could end up giving Sony a superhero universe of its own that does not involve Spider-Man. It's currently scheduled to reach theaters in February 2020, so it's marketing campaign shouldn't be far off from getting started. Indeed, according to Wilson, the first Bloodshot footage ought to be released within a month or so.
During a recent interview with ComicBook.com, Wilson revealed Bloodshot is well along into post-production at this stage of development, and confirmed the film's reshoots (that is, the customary pickup shoots for any tentpole) will probably take place in the near future. He added that the first trailer should arrive in October "if not sooner", and briefly teased two action sequences he feels are the movie's "standouts", including one that's largely practical in its execution and "was inspired by a Russian dashboard cam video that I found online".
It's possible the Bloodshot trailer will arrive with Joker at the beginning of October, what with the latter being next month's biggest release and a fellow comic book adaptation. Alternatively, it could premiere with another Sony film, Zombieland: Double Tap, in mid-October. And while there haven't been any announcements about which movies and TV shows will have a presence at New York Comic Con just yet, the event takes place from October 3-6 and could be the perfect occasion for Sony to jump-start its Bloodshot marketing. Whatever the case may be, Bloodshot fans will no doubt be glad to get their first proper look at Diesel as the title character (having had nothing but an alternate comic book cover where Bloodshot's seemingly modeled after the actor to go off so far).
Beyond that, the actual movie has a good deal of potential. Bloodshot's premise has shades of cult properties like RoboCop and The Crow, and the film aims to explore issues like PTSD and emotional trauma through the lens of an action-packed sci-fi superhero adventure. With Eric Heisserer (Arrival, Bird Box) and Jeff Wadlow (Kick-Ass 2, Truth or Dare) writing the screenplay, there's a fair chance Bloodshot will succeed in combining deeper ideas with on the surface entertainment. Wilson's involvement further ensures Bloodshot should look pretty great, and may yet help to give Diesel that new hit franchise he's hoping to launch here.
- Bloodshot (2020) release date: Feb 21, 2020