An alternate logo treatment for Blade Runner 2049 has been released – and it’s even more ominous than the version that was used. Blade Runner 2049 had the near-impossible task of living up to Ridley Scott’s peerless original, which merged stunning visuals, great performances and a story with rich themes. The film is considered a classic of the genre, so producing a worthy follow-up is no easy task.
Remarkably director Denis Villeneuve (Arrival) did just that, managing to tell a story that built on from the story of the original while still making it feel like his own movie. Sadly, despite starring an all-star cast and receiving stellar reviews for critics and fans, Blade Runner 2049 has proven to be a financial failure and looks set to lose money for the studio.
The film even managed to make the opening studio logos moody and stylish, and now the team at Prodigal Pictures (via The Playlist) have revealed an alternate version they made for the movie. While the version used in Blade Runner 2049 has much more muted colors and a glitchy feel, this alternate take has a desert red color palette and has more of a hologram vibe. Check it out below.
With the failure of Blade Runner 2049 at the box office, it seems very unlikely another sequel will happen. Many theories have been put forth about why the film didn’t connect with viewers despite strong reviews and word of mouth. Many put the blame on the film’s cryptic marketing, which was so careful about spoilers it didn’t even reveal Ryan Gosling’s K was a replicant – something that’s revealed in the opening scene. The film’s long running time (163 minutes) and the fact Blade Runner is more of a cult property have also been cited. Villeneuve, for his part, finds the film's failure a “mystery.”
Despite his disappointment over the film’s performance, the director isn’t hurting for work. Daniel Craig apparently pursued him for James Bond 25, but Villeneuve has instead chosen to focus on his new take on Dune, which he previously dubbed a dream project. He recently spoke of how he plans to approach author Frank Herbert’s epic novel, and how his movie will bear no resemblance to David Lynch’s much-maligned 1984 film adaptation.
While Blade Runner 2049 wasn’t the hit he hoped for, at least Villeneuve can take heart that his sequel – just like the original film – will likely be appreciated much more in the years ahead.
Source: Prodigal Pictures
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