As December approaches and Darren Aronofsky's upcoming psychodrama thriller Black Swan pirouettes into selected theaters, Fox Searchlight has unleashed a few creepy advertising tactics. A recent TV spot continues to stun audiences while two Black Swan websites continuously update with haunting videos and music.
The TV spot is the latest addition to Black Swan's limited marketing campaign. While we won't see the public barrage of trailers and TV spots like Inception or Harry Potter, the latest Fox Searchlight release might not need it. The buzz is already overflowing and the movie hasn't even been released yet. As usual, Fox Searchlight takes pride in award-winning quality over box office return.
The new spot isn't drastically different from the chilling Black Swan trailer. It does tone down the intensity a touch, but certain images instantly lock into your memory.
More importantly, the TV spot takes pride in the critical acclaim. One blurb even dubs Black Swan as a "wicked, psychosexual thriller." After reading an early draft of the script, I can assure you that's as accurate a review as we can get. The trailers continue to enhance those descriptions, which are rarely seen in American cinema.
You may be familiar with the Black Swan official websites already. Fox Searchlight has enhanced Black Swan's page with a few extra features that you find on most websites. But the slightly interactive header image and the subtle music is all kinds of creepy. The international teaser art we posted a while back is available in the Downloads section.
The second website is actually a viral site for the film. It's been around for a couple of weeks, but as the film approaches you should keep a keen eye on this site. I Just Want To Be Perfect is Black Swan's constantly updating viral site that provides short clips from the film each day as the December 3rd release date draws near.
While some clips are from the first trailer, others offer brand new looks at the film that critics are praising from every direction. Black Swan has already snagged major acclaim at film festivals across the world. Some critics have called it Darren Aronofsky's masterpiece, while others consider Natalie Portman to be a lock for Best Actress in the Academy Awards.
Black Swan hits selected theaters on December 3rd, 2010 and expands over the following weeks. See the scheduled release dates and locations here.
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