Netflix may have gone too far with their creepy Black Mirror season 4 marketing in Turkey. The Netflix British science fiction anthology series created by Charlie Brooker, which was first purchased by the streaming service in 2015, released its fourth season on December 29, 2017, consisting of six episodes.
The disturbing, and often captivating, series centers on dark and satirical themes which examine modern society surrounding the unanticipated consequences of new and ever-evolving technologies. This season, the episodes consist of the Star Trek-inspired ‘USS Callister’, which follows a young woman who wakes up on a space ship inside a video game and has garnered praise as the “standout” episode of the season. Other episodes include, Jodie Foster’s ‘Arkangel’, which explores the downsides of child-tracking devices and helicopter parenting; ‘Crocodile’, which follows a woman whose past comes back to haunt her, while an insurance adjuster questions people about an accident with a memory machine; and the super-sized episode ‘Black Museum’, which centers around a museum that houses authentic criminological artifacts and more.
Even though Black Mirror is known for sending chills down its viewer’s spines due to its bleakness, the series has taken promotion to a new extreme by freaking out the people of Turkey. Eksisozluk is reporting that people in Turkey received a Black Mirror advertisement that told them they were being spied on. The direct messages were sent through Turkey’s version of Reddit from an account called “iamwaldo” and read “We know what you’re up to. Watch and see what we will do”.
Understandably, people were freaked out because they had no idea the message came from Black Mirror and that it was only a marketing ploy. Also, considering the political situation in Turkey and rumors that their government regularly spies on citizens, it’s no surprise that people were not happy when they found out that these scary messages were coming from a TV program.
The account “iamwaldo”stems from the Black Mirror episode ‘The Waldo Movement’, which follows a comedian who voices a cartoon blue bear named Waldo that makes fun of politicians on a late-night TV show. As Waldo grows more popular, he is entered into a real election which results in terrifying global consequences. It’s an eerily fitting username for an account claiming that they are “watching you.”
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