Dwayne "The Rock" Johnson is coming to Comic-Con International in San Diego this week to showcase his long-awaited Black Adam film alongside Shazam! Fury of the Gods for Warner Bros., both of which are produced by Johnson and partner Dany Garcia's own Seven Bucks Productions. It's only logical then that another one of their companies, the energy drink brand ZOA Energy, joins in on the fun too.
ZOA Energy, the relatively new but fastest growing energy brand, will have a major presence at San Diego Comic-Con as part of partnership with Black Adam. Johnson and Garcia are co-founders of ZOA and Seven Bucks (alongside their other notable ventures being co-owners of the XFL and co-founders of Teremana Tequila).
The limited-edition ZOA cans feature Dwayne Johnson as Black Adam and the first edition of these will be showcased and samples given out throughout the four days (beginning 10 a.m. PT on Thursday, July 21st and run through Sunday, July 24th) of the event at a ZOA activation just outside the San Diego Convention Center. We'll be there too, talking to Johnson about Black Adam, the DC film future, and ZOA Energy's crossover.
(Watch the full clip on YouTube.)
Attendees can try different flavors of ZOA Energy at the ZOA Bar, take photos with a live-sized Black Adam standee and a giant 3D Black Adam ZOA can, and can receive a ZOA Black Adam token - part of an AR experience.
Dwayne Johnson, ZOA Founder and star of Black Adam:
“I’ve been waiting a long time for this one-of-a-kind collaboration and can’t wait for fans to finally see ZOA’s limited edition Black Adam cans come to life at Comic-Con. The synergy between our two brands, Black Adam and ZOA, is perfect, so much so that this is the first time DC Entertainment has ever approved a partnership with an energy drink. I’m incredibly excited to introduce our comic and movie-loving audience to a healthy, positive boost of energy that fits into every lifestyle, but the unveiling at Comic-Con is just the beginning; we have so many more big fun surprises to come as part of our ZOA and Black Adam partnership. All with one goal in mind, to deliver for our number one boss, the consumers.”
Dany Garcia, Zoa Founder and co-founder of Seven Bucks Productions"
“For us, our work has always been so much more than a singular engagement, but rather about creating immersive universes, with a strong foundation of community, that stay with you after the credits roll. This symbiotic collision between ZOA and Black Adam and this unprecedented collaboration with DC Entertainment is just that – an opportunity to not only bring our global audience along with us on our journey, but also a north star model of what can be created when we bring two brands, deeply rooted in the human experience, together. I couldn’t be more excited to unveil this partnership – so much more to come.”
The full Black Adam x ZOA Energy partnership launches in September as a limited run featuring three flavors (White Peach, Tropical Punch, and Wild Orange), and all three will be available to see and taste as they're handed out at different locations during Comic-Con. Stay tuned for more beginning Thursday when the ZOA Energy footprint opens up and as Warner Bros. Theatrical hosts their own panel featuring Black Adam in the morning from Hall H at Convention Center.
