Twitter and Billboard are forging a new partnership that will create music charts based off of what's trending on the social media platform. The partnership is an intriguing one, mostly because it's not one that many would have seen coming. However, if a music chart powered by social media was going to be developed, it makes sense that one of the music industry's most prominent publications and one of the biggest social media platforms would come together to make it happen.

Billboard's origins date back to the 19th century, but today it exists as a magazine and digital publication that specializes in producing popular music charts. Among these charts are the Hot 100, Billboard 200, Global 200, and more specific charts that cover different genres of music, such as country, rock, and pop. By comparison, Twitter is a far newer entity. However, the nearly 15-year-old social media platform has emerged as one of the best methods of checking the pulse of the internet and discovering the biggest stories and topics that the global community is talking about.

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Billboard's new, Twitter-inspired music chart will feature songs and music that are trending on the social media platform, according to reports by Engadget, Bloomberg, and others. It will update daily in an effort to keep up with changing trends and conversations around music across Twitter, and the chart will be available for users to view on both Billboard and Twitter. As the chart will be populated based on what's making waves, not just what's new, it will theoretically include all kinds of music that spans generations and decades.

A Great Idea, But TikTok Already Does It

TikTok Music Visualizer effect

Mixing music and social media is a great idea. The agreement between Billboard and Twitter will effectively channel trending music and artists on Twitter's platform into a measurement, one that Billboard can translate into rankings that will show viewers the exact songs that online users are currently excited about. The thing is, TikTok is already doing something very similar to this. To be clear, TikTok does not yet have the reach that this partnership between Twitter and Billboard would, but TikTok's Discover tab has a "Sounds" category that ranks the top songs and sounds currently being used on the app, based on metrics like how many times they've been used in videos. The feature lets users hear the song or sound, but also allows them to see videos that have incorporated the sound or even create their own video using one of these popular tracks. What's more, the songs featured in these rankings differ greatly, with Doja Cat's Kiss Me More sitting at No. 1 and the King of the Hill theme anchored at No. 30.

Engadget and Bloomberg do note that Twitter and Billboard plan to develop "video and editorial content" around these daily charts, though it's unclear what that will entail. These charts will be tasked with trying to match the level of interaction that TikTok encourages with its own sound charts, which won't be easy to accomplish. That being said, Billboard and Twitter will have the opportunity to pool resources together, and the result could very well be a chart that seamlessly taps into what the world is listening to on a daily basis.

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Source: BillboardEngadget, Bloomberg