We’ve all heard stories of the insane amounts of money it costs to run TV spots during the Super Bowl ($3 million for a 30 second spot this year) but it’s certainly not stopping several of the major studios from debuting their highly-anticipated trailers during this year’s broadcast from Tampa Bay.
The following snippet from a Variety article lists the confirmed trailers:
Confirmed for this year’s roster are high-profile titles like Paramount’s "Transformers: Revenge of the Fallen," "Star Trek" and "G.I. Joe"; Sony’s "Angels and Demons"; DreamWorks Animation’s "Monsters vs. Aliens"; and Universal’s "Land of the Lost" and its fourth installment in "The Fast and the Furious" franchise. Disney is also planning to use the game to raise the profile for Pixar’s next toon, "Up."
One trailer that has already generated quite a bit of hype is that of Monsters vs. Aliens which DreamWorks Animation is promoting through a full 90-second trailer and the distribution of 125 million pairs of 3D glasses as the trailer will be aired in 3D. This blows my mind and I’m happy that we’re getting some innovative marketing that will get the kids involved.
Some studios such as Warner Bros. (who have Terminator Salvation, Harry Potter 6 and Watchmen coming out) and Fox (who has Wolverine, Ice Age 3 and Night at the Museum 2 debuting this year) have not purchased any ad time however they could be holding out till last minute to get a reduced rate by NBC to fill its remaining open slots.
The Super Bowl is one of the most watched television events in the world and is probably the only broadcast where people actually look forward to the commercials – now us movie buffs have even more to get excited about this year!
Are you excited for the plethora of teasers header our way during the February 1st broadcast?