[MILD SPOILERS for Big Hero 6 ahead.]
The official character profile for Big Hero 6 protagonist Hiro Hamada (voiced by Ryan Potter) alludes to there being a personal loss that sets Hiro on the path to him forming an "unbreakable bond" with the robot Baymax - and then, to assemble a band of "high-tech heroes" out to save the day. However, none of the film's U.S. trailers released for the Disney animated Marvel comic adaptation thus far have touched upon this more poignant aspect of Hiro and Baymax's backstory.
However, that changes today, with the arrival of a Japanese-language preview for the Disney/Marvel feature - a trailer where the proceedings are still by and large comprehensible, even if you speak barely a single word of Japanese. The promo in question touches upon the loss of Hiro's older (and supportive) brother, Tadashi (Daniel Henney), and how that contributes to Hiro meeting - and befriending - the robotic nurse Baymax (Scott Adsit).
By adding a touch of pathos to the playful sequences that have been teased in trailers past (where Hiro attempts to transform Baymax into a more intimidating superhero clad in Iron Man-esque armor), this new international preview for Big Hero 6 arguably winds up being the best to date. Indeed, the blend of darker material with action and more light-hearted elements tends to be best, when it comes to effectively marketing these sorts of crowd-pleasing animated features (see, for related, the Japanese trailer for Disney/Pixar's Brave from a couple years back).
Presumably, the next wave of Big Hero 6 marketing (closer to the film's fall launch date) will shed more light on the remaining four members of the BH6 squad; as illustrated by the image featured above, the animated comic book movie's version of the superhero team is a fairly diverse assortment of characters (a calculated move on Disney's part, maybe, but certainly not a harmful choice either). Moving left to right, we have laid-back fanboy Fred (T.J. Miller), thrill-loving introvert Go Go (Jamie Chung), smart, if neurotic, martial artist Wasabi (Damon Wayans Jr.), Hiro, offbeat chemistry geek Honey Lemon (Genesis Rodriguez), and Baymax - he's the big white one, in case you weren't sure.
Co-directed by Don Hall (Winnie the Pooh) and Chris Williams (Bolt), Big Hero 6 looks promising; if all goes well (both financially and critically), this movie will be but the first of multiple Disney animated takes on the Marvel comic book universe to come. Be sure and let us know how (if at all) the recent marketing push for the film has affected your interest.
Big Hero 6 opens in U.S. theaters on November 7th, 2014.