Big Brother 22: All-Stars contestant Nicole Franzel makes a good amount of money working as a social media influencer and podcaster. This season, the BB house is made up entirely of returning houseguests. This cast has an older average age than regular seasons and contains a majority of people that are in longterm relationships and have successful careers of their own. Another common denominator for this cast is that many of them identify as social media influencers. Some consider it their primary occupation, while others classify their social media income as a side hustle.
In any case, most of the players on Big Brother 22 are tech-savvy and very good at curating their own image online. Of note, contestants like Nicole Franzel, Bayleigh Dayton, Daniele Donato Briones, Tyler Crispen, Christmas Abbott, David Alexander, and Nicole Anthony have all found varying levels of success capitalizing from their images and personalities. Nicole Franzel was a 21-year-old nursing student when she first competed on Big Brother 16. Then, Nicole identified herself as an ER nurse when she competed on BB18 and took home the $500,000 grand prize. Now, at 28 years old, Nicole calls herself a social media influencer on All-Stars.
When she's not competing for the Big Brother: All-Stars grand prize, Nicole Franzel works as a social media influencer and podcaster. Best known as @coconuts_ on Instagram, Nicole has partnered with a wide variety of brands to help promote their products. Companies that she has partnered with include FabFitFun, Olay, Walgreens, CVS Pharmacy, EyeBuyDirect, Chateau Ste. Michelle Winery, and Good American. Per data analyzed by Mic, experts estimate that social media influencers make an average of $1,000/post for every 100,000 followers. With over 600,000 followers on Instagram, Nicole Franzel is estimated to make $6,000 for each sponsored social media post. However, it must be noted that this is a rough estimate, as other factors influence the cost of an influencer's post.
Nicole Franzel also has partnerships with various companies through the Coco Caliente podcast, which she co-hosts with fiancé and Big Brother 18 co-star Victor Arroyo. Namely, the podcast offers discount codes for brands like Away, Brooklinen, FabFitFun, Framebridge, Native, Thirdlove, Warby Parker, and Zola. These partnerships are either straightforward sponsored campaigns or affiliate agreements where Nicole takes a percentage of the earnings from each purchase that is made with her podcast's coupon code. Through the Coco Caliente podcast, Nicole also earns money through selling merchandise. These branded products include mugs and t-shirts.
It's clear that Nicole Franzel is building a respectable social media empire of her own. While she's on Big Brother: All-Stars, Victor Arroyo was left responsible for running their digital businesses and social media profiles. Nonetheless, Nicole grown her audience by being on the show once again.
Big Brother 22: All-Stars airs Wednesdays, Thursdays, and Sundays at 8pm EST on CBS.
Sources: @coconuts_, Mic, Coco Caliente Podcast