Beauty and the Beast TV Spots: Break the Curse

Beauty and the Beast (2017) Soundtrack cover - cropped

The imminent release of Disney's live-action Beauty and the Beast brings with it an onslaught of promotion in the form of trailers, posters, and TV spots - not that we mind. Starring Emma Watson as Belle, opposite Dan Stevens as the Beast, and with a stellar supporting cast including Ewan McGregor, Ian McKellen, Emma Thompson, Luke Evans and Josh Gad, Beauty and the Beast looks set to bring all the magic of the Disney animated classic back to the big screen, with a new, fresh take on the tale as old as time.

With Beauty and the Beast's release date only a little more than a month away, two new TV spots have been released for the movie. You can check out those previews for yourselves, above and below.

Both spots focus on the curse placed on the Beast and his castle, which is central to the plot of Beauty and the Beast. In the original movie, we are caught up on the story at the beginning via narration of a fairytale, but it remains to be seen how it will all play out this time around. Given that much has been made of the servants' human forms, it seems reasonable to expect that more time might be spent on them either at the start or end of the movie, and that we might get more than a glimpse of the Beast's human form, too.

Neither TV spot offers anything substantial in the way of new footage, though there is a shot of the terror in the Beast's eyes as he transforms from the handsome, arrogant Prince Adam into the tortured, unsightly Beast. We also hear Belle saying that there must be some way to break the curse, but as we all know by now, the only way to lift it is for the Beast to fall in love, and for that person to live him in return, before the last petal falls from the enchanted rose.

We also hear Lumiere expressing a similar sentiment in the second TV spot, which is essentially the last third of the final theatrical trailer that was recently released for the film. Once again, watching the scenes play out to the enchanting 'Beauty and the Beast', we are reminded of the magic of the Disney's original 19991 animated movie, and why it became such a beloved classic.

Certainly, fans are excited to see what this version of Beauty and the Beast can deliver; will it triumph over the original, will it fail spectacularly (we hope not!) or will it bring something new, yet essentially unchanged to the classic movie, allowing the two versions of Beauty and the Beast to enhance each other and exist side by side as great fairy tales? Just over a month until we find out, now!

NEXT: Beauty and the Beast: Live-Action vs. Animated Trailer

Source: Disney [via Comic Book]

Key Release Dates
  • Beauty and the Beast (2017) release date: Mar 17, 2017
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