Walt Disney Pictures is prepared to re-release their 1991 animated hit, Beauty and the Beast in theaters once more - this time in (you guessed it) 3D.
The Mouse House now has a trailer out in promotion of the event, which was originally scheduled for Valentine's Day of this year but will most likely not reach the U.S. until 2011.
Beauty and the Beast was quite the success when it first arrived in theaters some nineteen years ago. Produced for only $25 million, it would go on to gross over $300 million worldwide and was the first hand-drawn film to be nominated for a Best Picture Oscar.
Disney re-released the romantic tale in 2002, complete with a refurbished look, a new musical sequence, and in IMAX format. Its success paved the way for The Lion King to receive a similar treatment shortly thereafter.
Producer Don Hahn worked with Beauty and the Beast directors Gary Trousdale and Kirk Wise over a period of 10 months to re-render the original animation files for the film in 3D.
Company heads were pleased enough with the results that they have given the greenlight to an identical treatment of The Lion King - history repeats itself once gain, it seems.
You can watch the 2D trailer for Beauty and the Beast 3D below, but note the following - it contains an excerpt from the pop music version of the titular song and may conjure up memories of similar '90s tunes for some. You have been warned.
There are certain scenes from the film that definitely stand to benefit from 3D, particularly that of the ballroom dance sequence shown in the trailer. I saw Beauty and the Beast in the IMAX format and the larger canvas only emphasized the gorgeous detail of the original cel animation. For now, I remain skeptical that 3D will do likewise.
Beauty and the Beast will arrive in 3D theaters in the U.S. in 2011.
It will have a limited run in New Zealand beginning on August 12th, 2010.
Source: Walt Disney Pictures (via /Film)