While many were initially sceptical about Disney's live-action remake enterprise, 2016 showed that there's some real worth to it. The Jungle Book was critical darling and sits as the fourth highest grossing film of the year - and while Pete's Dragon wasn't a box office smash on the same level, David Lowery's remake still got many plaudits. Good thing too, as the company has now announcing updates of much of its back catalogue (Aladdin, The Lion King and The Little Mermaid, among many others).
Before them, however, comes director Bill Condon's anticipated Beauty and the Beast, starring Emma Watson as Belle, Dan Stevens as The Beast and Luke Evans as Gaston. The film's teaser trailer was a major social event, garnering more views in its first 24 hours than Star Wars: The Force Awakens' own teaser. It looks like the millions of Disney fans awaiting the adaptation won't have long to wait for the next sneak peek.
Trailer Track has revealed that Beauty and the Beast's second trailer has been classified. It will run at 1 min 59 seconds; a bit short by modern trailer standards, but more than enough time to show off some new footage. Classification now means we're likely to see the trailer by the end of November.
It's plausible the trailer will arrive as early as next week, attached to the Harry Potter prequel/spinoff Fantastic Beasts and Where to Find Them. Beauty and the Beast's new trailer will certainly be attached to Disney's animated Moana, when it arrives over the Thanksgiving frame. While the tradition of attaching trailers to digital movie prints remains, it's now more common for a trailer to drop online as much as a week in advance. So much should be the case with Beauty and the Beast's new preview.
As for what we may get to see, definitely expect some Beast. Disney has now officially revealed Dan Steven's mo-cap creature, so the studio is clearly ready to show more of the CGI creation that is the Beast to the world. Beyond that, as the first trailer was heavy in twists on the 1991 movie's iconography, don't be surprised if Disney go a similar route here; showing off Condon's faithfulness (only featuring more actors this time), with perhaps even one of the movie's songs (either a medley or the titular piece would make the most sense).
Beauty and the Beast could be a harder sell than The Jungle Book, given how much more recently its animated predecessor was released (1991, as opposed to 1967 for The Jungle Book) - making it all the more beloved among millennials, in particular. At this stage though, it looks like Disney is doing everything right to make this new version of the "Tale As Old As Time" a hit. Let's see what the next trailer brings.
Source: Trailer Track
- Beauty and the Beast (2017) release date: Mar 17, 2017