Beauty and the Beast Returning to Theaters For Awards Season Run

Beauty and the Beast

AMC Theatres fully understands your love for Disney's live action adaption of Beauty and the Beast and is bringing the movie back to select theaters this December. The film originally hit theaters this past March. Since then, it has become a major hit. Starring Emma Watson, Dan Stevens, Luke Evans, Josh Gad, and so many other talented actors, the film ended up becoming a world-wide phenomenon and grossed over $1 billion at the global box office.

In order to celebrate one of the most beloved Disney princess stories, the film is coming back to theaters for a special event. Due to the success it had at the box office, both in the United States, as well as worldwide, the movie will be available in select theaters starting next month. Moviegoers will be able to relive the magic on the big screen and watch Emma Watson as she glides around in that classic yellow ball gown, once again.

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Disney and AMC have confirmed that starting on December 1, audiences will be able to see the live-action version of Beauty and the Beast on the big screen again, as it is being re-released at both AMC Century City in Los Angeles and AMC Empire 25 in New York. The event is guaranteed to be a celebration of not only the film itself, but also the cartoon that it is based upon. Select members of Hollywood election groups will also be brought in for the screenings. The movie will be playing at only these locations for just one week.

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This wouldn't be the first time Disney has brought back a film for theater viewing. That being said, this is a bit different as this is meant to celebrate the success of Beauty and the Beast and is being re-released within the same year that the film originally premiered. Just as well, members of multiple groups including BAFTA and WGA will be invited to the screenings. Members with valid association cards will be allotted guest screenings for the film. With awards season coming up, it's more than likely that the hope is to attract voters who will choose to give Beauty and the Beast nominations this upcoming awards season.

Disney's desire for Beauty and the Beast to be a front runner this awards season shouldn't be a surprise to anyone. This is Disney's most successful live-action film yet, though with The Lion King making buzz, there's a good chance things will change soon. However, for this year, Disney is wanting to make a splash and show that not only are their live-action films a success at the box office, but also a success in the eyes of the entertainment community.

With that being said, Disney has nothing to lose by re-releasing Beauty and the Beast. The worst thing that will happen is that people will begin talking about it again. If this ploy to receive some recognition at award ceremonies this year fails, Beauty and the Beast will still be relevant and that's not a bad thing whatsoever.

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Beauty and the Beast returns to theaters on Friday, December 1.

Source: Disney

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