Dwayne "The Rock" Johnson's Central Intelligence is still enjoying a lucrative run in theaters ($124.7 million worldwide on a $50 million budget), but attention is starting to turn to one of the action star's upcoming projects. We speak of the Baywatch big screen reboot, in which Johnson will headline with a star-studded ensemble that includes Zac Efron, Jon Bass, Alexandra Daddario, Kelly Rohrbach, Priyanka Chopra, and Ilfenesh Hadera (among others). It is directed by Seth Gordon (Horrible Bosses), who plans to make it an R-rated comedy.
Though there's still plenty of time before Baywatch's May 2017 release, Johnson has been using his extremely popular social media channels to ramp up promotional efforts. Already, his followers have been treated to images of the cast, announcements of original Baywatch stars joining the project, and a Father's Day poster that encouraged viewers to rock their "Dad Bod." Unsurprisingly, The Rock isn't slowing down, and with America celebrating the 4th of July, Johnson is sharing another holiday-themed one sheet.
Taking to his Instagram account, Johnson unveiled a new motion poster, showcasing the principal cast decked out for Independence Day on the beach. Among the standouts are Efron with the U.S.A. flag painted across his "28 pack abs" and The Rock himself sporting an Uncle Sam hat for the occasion. Check it out below:
On MAY 19th, 2017 you will witness these amazing women @kellyrohrbach @alexannadaddario @priyankachopra @ilfenator save lives, @thejonbass steal the show, @zacefron's ripped 28 pack abs and some big, brown, bald tattooed guy just kinda standing around. #Happy4thOfJULY #BaywatchFamily
Though some may be wondering if a big screen Baywatch redux is necessary, there is a lot of potential on-paper for this film to be successful. The cast is arguably its greatest strength, specifically the pairing of Johnson and Efron. The latter has made a name for himself starring in comedies in recent years (see: Neighbors), while the former has a versatile skill set. One of the biggest takeaways from Central Intelligence was Johnson relishing in the comedic elements, playing opposite Kevin Hart's straight man. In addition, Gordon's previous movies have all been hits, illustrating that his filmmaking style connects with audiences.
Baywatch could be a refreshing change-of-pace for certain viewers when it comes out next summer. It offers a reprieve from the massive franchise tentpoles that dominate theaters during this time of year, giving moviegoers a (hopefully) fun, breezy romp to enjoy. In terms of competition, it will be going up against horror sequel Annabelle 2 and the animated film The Nut Job 2, so it should be able to dominate its target demographic when it opens. R-rated comedies have found a lot of success over the past handful of years, so there's little reason to doubt Baywatch's prospects right now.
Of course, we'll get a better idea of what to expect when the first trailers for the film debut. Based on the pictures, the team seemed to have a blast making the movie, so hopefully that's apparent in the footage. The 21 Jump Street reboot showed that TV-to-movie adaptations can be a hit when done properly, so ideally Gordon and his crew found a way to provide a fresh spin on the source material that delivers the laughs. Johnson is a pretty safe bet as far as box office locks go, so chances are Baywatch will add to his string of blockbusters, if nothing else.
Baywatch opens in U.S. theaters May 19, 2017.
Source: Dwayne Johnson
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