Battlefield 4 and Battlefield 1 players are being offered the newest Batttlefield V for 50 percent off, but loyal players who already bought the game won't benefit. The promotion will run through December 20, 2018, but will only apply to certain players.
After being delayed for a month, DICE finally released Battlefield V on November 20, returning the series to the WWII era after tackling new territory for almost a decade. Much like Battlefield 1, the game's campaign is split into different war stories for gamers to experience, and though players were granted early access last month - with everyone receiving the game in different waves, similar to Rockstar's Red Dead Redemption 2 - loyal players who already own the game are unable to benefit from the latest 50 percent discount.
Two weeks after its initial release, EA announced a limited promotion for Battlefield V (via: MP1st), and gamers who own Battlefield 1 or Battlefield 4 have a chance to take advantage of this - which cuts the game's $60 cost in half. However, dedicated players who have already purchased the game are unable to benefit from the discount. On Reddit, the game's official subreddit has fans of the game speaking out about how they feel cheated over the issue.
Battlefield V may reinvigorate the first-person shooter experience (we even consider it to be one of the best shooters of 2018), but that doesn't take away from this newfound negativity surrounding the game. In most cases, players might not feel entitled to this sort of discount, assuming they already own the game, but the fact that the discount was applied to the game just over two weeks after its release plays a big role in their negative reaction.
Seeing as players who purchased Battlefield V closer to its release missed out on the 50 percent discount, it's no wonder that they would have a bitter disposition towards the game. In fact, assuming these players aren't eventually compensated in some way or, at the very least, given some kind of bonus perks that apply to the game, EA and DICE run the risk of scaring gamers off from purchasing a new game directly after its release. This major discount might entice gamers to delay their purchases in the future, which would only ultimately hurt game developers in the long run. For now, only time will tell whether or not this ends up having an adverse domino effect on sales for new games in the future.