A viral marketing campaign for Battlefield 6 sees previous games in the series being taken over by the upcoming title. The long-running first-person shooter franchise is published by Electronic Arts and developed by DICE. Battlefield 6 is the first new installment in the franchise since 2018's Battlefield V.
Electronic Arts began generating hype for Battlefield 6 earlier this year, and the publisher recently announced that an actual reveal of the game will be held on June 9. After a lukewarm response to Battlefield V, which was set during World War II, the sixth major installment in the franchise is rumored to adopt a near-future setting similar to games like Call of Duty: Advanced Warfare. This futuristic setting is backed up by a cryptic message recently sent from the Battlefield Twitter account to gaming personality JackFrags. The message seems to support rumors that the game will be set during a massive war and in the midst of a global climate disaster.
In anticipation of the Battlefield 6 reveal on June 9, Video Game Chronicle reports that short teasers have been added to several previously-released entries in the franchise. Players who return to these older titles, including Battlefield V, Battlefield 1 and Battlefield 4, will be able to watch the teaser. The video, posted to Twitter by user Lossy, consists of black and blue static with a heavily muffled voice speaking unintelligibly. Game journalist Jeff Gerstmann also reports that the news page for Battlefield V has become distorted in what is presumably another piece of viral marketing for the game's sequel.
Recent developments make Battlefield 6 a particularly exciting title, as Electronic Arts recently hired former Call of Duty General Manager Byron Beede. Beede has built quite an impressive resume within the gaming industry, working as a GM on Call of Duty as well as a GM and Senior Vice President on Bungie's Destiny 2. This experience with managing massive first-person shooter franchises bodes very well for the future of the Battlefield series, as Beede has been hired to grow and maintain the franchise over time.
As one of the most popular first-person shooter franchises of today, Battlefield has a massive and devoted player base. The reveal of Battlefield 6 is therefore highly anticipated, with the game's supposed near-future setting adding even more fuel to the fire. While nothing is officially known about Battlefield 6, fans only need to wait until June 9 to find out more information.
Source: Video Game Chronicle, Lossy/Twitter, Jeff Gerstmann/Twitter