Warner Bros. has begun rolling out TV spots for Batman V Superman ahead of the film's March 2016 release. So far, the spots have been primarily composed of previously seen footage with minor additions - featuring a new line or extended take of shots from the movie's full-length trailers. Out of the three-plus TV spots that have been unveiled, one managed to stand out from the rest, as the ad put a couple high-profile trailer scenes in perspective - specifically footage of Superman ambushing Batman mid-car chase, causing the Batmobile to crash into the side of a building. The scene also made it clear that the line, "Do you bleed? You will." is directed at Superman and spoken by Batman (earlier, rumors had suggested the quote might have been taken out of context).
Prior teasers made it clear there would be more to the exchange than what was seen in the Batmobile TV spot and many viewers assumed they'd have to wait for the final film to see more of this specific sequence. However, in an appearance on Conan, Zack Snyder showed another cut of the scene - this time revealing that, in addition to vandalizing the Batmobile, Superman outright threatens the Dark Knight.
As indicated, the new clip again uses the now-familiar Batman V Superman standoff/trash-talk sequence - with only a few extra seconds of fresh footage; yet, getting to see Superman's side of the exchange is still intriguing.
Check out the Batman V Superman clip below (after a little pre-roll banter between Snyder and Conan O'Brien):
Given that this is the third time that fans have revisited this sequence (which has appeared in the Comic-Con 2015 trailer, Doomsday trailer, and aforementioned TV spot), there isn't a lot to say about the footage.
Still, in addition to a longer look at Superman ripping off the Batmobile roof, the video provides new insight into the Man of Steel's inflated sense of responsibility and self-righteous policing - via the line "The next time they shine your light in the sky, don't go to it. The Bat is dead. Bury it. Consider this mercy." It might not be the most exciting line the hero will deliver in the upcoming face-off/team-up movie but the exchange successfully conveys that Superman is operating unchecked, fighting injustice based on his personal (read: subjective) sense of right and wrong - to the extent that he is making grand (and arrogant) declarations without anyone, presumably, requesting his help or opinion. As a result, in a marketing campaign that has regularly made Batman sound like a bitter and paranoid vigilante, the new clip is one of the first times that viewers might really understand Bruce Wayne's position. Viewers may disagree with his methods at times, but the Dark Knight could be on to something: who made Superman judge, jury, and enforcer?
The Man of Steel comes across even more pompous if a popular reading of the larger scene turns out to be true - specially that Superman hunts Batman down and interrupts the Caped Crusader mid-mission, dropping out of the sky into the roadway in front of the Batmobile's path, surprising the Dark Knight, who doesn't have time to swerve away, resulting in the fiery crash we've seen several times now. Other fans believe the sequence is part of the first Batman V Superman altercation; though, the scene (and Superman's hubris) become even more exaggerated if the Kryptonian did come out of nowhere, ambushing Bruce Wayne during a night of vigilante justice in Gotham.
Moviegoers may have to wait for the final film to know for sure - that is unless Snyder and Warner Bros. intend to re-release the clip again next week (with even more footage, lines, and/or context). Some have argued that Batman V Superman marketing has shown too much, a view that Snyder does not share, but the on-going reframing of this one scene proves how much mileage the studio is getting out of only a few sequences. Additionally, context is key. Speculation is fun but it's hard to know what is a spoiler and what isn't - without knowing where any of the reveals so far even fit into the full film.
With just over two months left before Batman V Superman hits theaters (from the time of this writing), moviegoers will soon get to see what Snyder has planned - and what other heroes and villains could make an appearance. In the meantime, we'll keep sharing any new marketing that Warner Bros. provides - even if it means revisiting this same scene again with new footage in the coming days.
Batman v Superman: Dawn of Justice will be in theaters on March 25th, 2016; Suicide Squad on August 5th, 2016; Wonder Woman – June 23rd, 2017; Justice League – November 17th, 2017; The Flash – March 23rd, 2018; Aquaman – July 27th, 2018; Shazam – April 5th, 2019; Justice League 2 – June 14th, 2019; Cyborg – April 3rd, 2020; Green Lantern – June 19th, 2020.