DC Comics has officially explained why it spoiled certain details about the Batman and Catwoman wedding. This was much to the chagrin of fans, who preferred to not learn about the wedding until it actually happened in Batman #50, which lands in stores on July 4.
For the past several months, the Batman comic book series has been building up to one of the biggest events in comic book history. After Batman proposed to Catwoman in issue #24, the series has led up to what might become the biggest wedding of the century, at least in comics. From dealing with their difficult history together to Catwoman stealing her wedding dress, the couple will finally get to tie the knot in issue #50.
But DC ruined that moment for many of its fans, releasing the end of that issue in The New York Times. So DC recently outlined why it chose to spoil the wedding for fans, outlining that it was all part of the company's plan to get that information out to fans before Batman #50 leaked and someone else spoiled it instead. John Cunningham, Senior Vice President of Sales for DC Comics wrote on on a local comic shop retailer Facebook group (via CBR):
“1. DC Sales strongly advocated getting the news out ahead of the OSD, so that the Moment of Realization did not occur hours before events began. We even did our level best to try and spoil it here on this page over and over again (and failed). The NY Times article was posted here at 630 a.m. PST not out of “Pride” — please — but to get you the information as soon as we could.
2. In the abstract, we believed the news would break on Monday morning, given the arrival time of physical copies in store and the reality that a copy or a scan would end up being passed to uncontrolled comic book outlets (much like Marvel’s wedding issue last week and every other major comic book event in the lat decade).
3. As mentioned here before, any discussion about financial remedies for problematic DC product must occur after the product is on sale.
4. While The Times piece is more fulsome that [sic] some might like, it does not spoil the shock ending of the book for fans. We’re working on getting this posted here for you.
5. I stand by my belief that BATMAN #50 is one of the best single issue periodicals of the last decade, that it is a special moment in comic book history, and that if it’s not the book we (think) we want, it’s the book we need.”
Batman writer Tom King was none too happy about the spoilers either, but assured fans that he was still very proud of the issue. Meanwhile, Batman fans called it all a "marketing gimmick" and blamed DC for disrespecting them by ruining the story they waited 26 issues for. Some even canceled their orders for the issue.
After the proposal, DC brought Catwoman into Batman's story arc with the two going on a double date with Lois Lane and Clark Kent, as well as Batman explaining "The War of Jokes and Riddles" that haunts his past. Their relationship underwent the ultimate test when Batman and Wonder Woman ended up trapped in an alternate realm for a decade, a period of time that only lasted a few minutes in Catwoman's timeline. Booster Gold even accidentally created an alternate timeline where Bruce never became Batman. The Joker also did everything he could to convince the two that they should not get married. Through it all, though, the couple prevailed.
Whatever happens in Batman #50, for those who have not yet seen the New York Times piece, the end will surely offer a nice twist to the Batman mythos. It's still one of those issues that fans should want to pick up.
Source: John Cunningham/Facebook [via CBR]