Fans often wonder why Avengers Tower is not featured in any of Marvel's TV shows, and department head Jeph Loeb offers up his explanation. With the Marvel Cinematic Universe expanding to TV, the phrase #ItsAllConnected quickly became the slogan for the extension of MCU programming. But, how connected these two separate worlds of Marvel content really are continues to be called into question. Agents of S.H.I.E.L.D. has done the best job living in the MCU thanks to its lead character and changing its story to reflect the events of the films.
However, the Netflix shows have not had much of any connections to the larger universe - outside of references to "The Incident," subtle references to Avengers members, or Luke Cage including old Hammer tech. One of the biggest mysteries that has plagued fans is why the Avengers' very prominent tower in the heart of New York is never included in the New York skyline.
Inverse asked Marvel TV head Jeph Loeb to explain the absence of Avengers Tower across Marvel's various TV programs. Loeb responds with an answer that has some merit to it, but also will not be what fans were hoping to hear. Instead of saying it is a budgetary thing or something else, Loeb makes it sound like it is a conscious decision not to include it... ever.
I think it’s much more that we look at it from the point of view of “where are we?” and having to establish that along the way. In many ways, being less specific helps the audience understand that this could be on any street corner. Where we’re sitting right now, I can see the Empire State Building, but if we were sitting 30 blocks that way, I wouldn’t be able to see the Empire State Building. That doesn’t mean it doesn’t exist. It just means that we can’t see it from where we are.
It is easy to understand the reasoning behind Loeb's explanation, but it also doesn't make complete sense. Yes, Avengers Tower wouldn't be visible in every single scene in Marvel TV, but there are absolutely establishing shots or outside conversations that would feature the tower in the background. A fan previously added the tower to Daredevil season 2, showing just how simple it would be. Not only that, but in the time since, another video has been made that includes several easy MCU connections the Netflix shows could've had, including several other shots of Avengers Tower in the background of scenes, transposing WHIH to a bar TV, or even having a Sokovia related article hanging in the offices of the New York Bulletin.
While fans have long wondered why the tower is not featured in the shows (but has been in promotional materials), the movies have actually made things easier moving forward. As explained in Spider-Man: Homecoming, Tony Stark has sold the building to a mysterious buyer as the Avengers move to the new complex in upstate New York. Thanks to their move, the large glowing A will no longer be a staple of the New York skyline in the MCU, but the building's unique shape still will be. Plus, should another major figure (Norman Osborn or Reed Richards perhaps) be the new owner, the shows will inevitably run into the same problem again. If that happens, maybe then they will be ready to include the tower, but moving forward, don't expect to see the building make any surprise appearances.