Last Updated: April 19
Marvel Studios' marketing campaign for Avengers: Infinity War is now well underway, with several trailers, TV spots, and clips having already released. Directed by Anthony and Joe Russo - based on a script by Christopher Markus and Stephen McFeely - Avengers: Infinity War unites the Earth's Mightiest Heroes with the Guardians of the Galaxy for an ultimate showdown with Thanos and his loyal Black Order.
Avengers: Infinity War adds to Marvel's busy 'Phase Three' superhero release schedule, and marks the beginning of the end of the first saga in the Marvel Cinematic Universe that started 10 years ago with Jon Favreau's Iron Man. Because of that, audiences are undoubtedly excited to see what the studio has in store for them. While quite a bit is already known about the film, there's still a lot that's being left up to the imagination - and all of the following promotional materials may help audiences in answering those questions... or simply getting pumped up for Infinity War's impending release.
Avengers: Infinity War Day One Announcement
Marvel Studios and the cast and crew of Avengers: Infinity War celebrated the first day of production on the highly-anticipated film by releasing a behind-the-scenes video from the set in February 2017. Although no actual footage from the movie was shown (since it had just started shooting), the video set the stage for what audiences could expect to see from Infinity War.
The video started out by showing footage of the Infinity Stones from past movies, specifically where the five known Stones have appeared previously (the Soul Stone is still missing), such as Loki's Sceptre from The Avengers. The footage was shown with a voiceover of The Collector's (Benicio del Toro) speech from James Gunn's Guardians of the Galaxy, in which he explains the history of the Infinity Stones to the future Guardians.
Then, the video shifts to January 23, 2017 - the first day of filming on Infinity War - with Robert Downey Jr., Tom Holland, and Chris Pratt talking about their amazement of it all. After that, producer Kevin Feige, directors Anthony and Joe Russo, and writers Christopher Markus and Stephen McFeely all discuss the lead-up to Infinity War and the culmination of the past 10 years of the Marvel Cinematic Universe.
Marvel Studios 10 Years Sweepstakes
To celebrate Marvel Studios' 10th anniversary and the upcoming release of Avengers: Infinity War, they put together a sweepstakes that would give 10 fans the "ultimate Marvel Studios experience." The prize includes a Captain Marvel set visit, a tour of Marvel Studios, and a ticket to the Avengers: Infinity War premiere. And to announce this sweepstakes, a handful of Marvel actors and actresses got together for the "10 Years Sweepstakes" video, which also comes with a handful of behind-the-scenes footage at Infinity War. It also shows the Infinity Gauntlet with four Infinity Stones on it, not just the two that appeared in the teaser trailer.
Avengers: Infinity War "Family" Featurette
One of the biggest connections Marvel Studios is trying to draw with the Marvel Cinematic Universe is that it's about family. The Avengers and the Guardians of the Galaxy members are all like family to each other, and Avengers: Infinity War brings them together in what appears to be one big, extended family. That's the main topic at hand in Marvel Studios' "Family" featurette for Avengers 3, which emphasizes the new bonds built in this movie between characters and actors. Plus, there's a handful of new footage, including a scene in which Chris Pratt's Star-Lord jumps into one of Doctor Strange's portals.
Avengers: Infinity War - 10 Year Legacy Featurette
As previously mentioned, the MCU launched with Jon Favreau's Iron Man in 2008 - 10 years ago - and Marvel debuted a featurette ahead of Avengers: Infinity War that emphasizes the shared universe's journey as well as the small moments that laid the foundation for where they are today. Although there are plenty of interviews with the casts and crews of Marvel films in this video, the featurette ends with Nick Fury, Tony Stark, and Vision's quote from the Infinity War trailers in which they say: "There was an idea, to bring together a group of remarkable people, to see if we could become something more." And what's interesting is that the video lingers on Brie Larson, who will be joining the MCU as Captain Marvel in 2019.
- Avengers: Infinity War / The Avengers 3 (2018) release date: Apr 27, 2018
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019
- Ant-Man & The Wasp (2018) release date: Jul 06, 2018
- Captain Marvel (2019) release date: Mar 08, 2019