The trailers for Avengers: Infinity War were very different to the final film - and even the famous "money shot" from the first trailer, with the Avengers charging towards the screen, didn't actually appear in the final movie. It's led many viewers to wonder what changed during production, and whether or not the Russos changed plans while filming.
For their part, the Russos have insisted that wasn't the case. In fact, there aren't even many deleted scenes for Infinity War. Getting so many actors on-set at the same time was a logistical nightmare for the directors, so they couldn't afford to waste any time shooting. So why were the trailers so different to the theatrical cut?
In an interview with the Happy Sad Confused podcast, Joe and Anthony Russo finally revealed why that "money shot" isn't actually in the film. It turns out it was shot deliberately for the trailer. As Anthony Russo explained:
"That shot... was never in the movie, in the version that you saw... It was never even created for the movie in that version, it was literally created in that version for the trailer."
Notice the careful wording. The reality is that a version of that scene was shot for the film, with the Avengers and the Wakandan army charging forwards to face the armies of Thanos. It was just very different, shot from a different angle, as part of a larger shoot. It also didn't feature the Hulk; he was clearly added in CG, simply because the Hulk is of course a marketable character.
Joe Russo pointed out that savvy directors view the trailer as a different product to the movie. "You have to be very smart about how you cast a trailer," he observed, "'cause an audience can watch a trailer and basically tell you what's gonna happen in the film." The challenge facing filmmakers, then, is to create a trailer that tips audiences off to the film's themes and important arcs, but that conceals enough to make the movie a surprise. "At our disposal are lots of different shots that aren't in the movie," Joe Russo continued, "that we can manipulate through CG, to tell a story that we want to tell... specifically for the purpose of the trailer, and not for the film."
Viewers have noticed another key omission; a single line of dialogue that was put in prominent place in the trailer, but didn't actually happen in the film at all. "Fun isn't something one considers when balancing the universe," Thanos proclaimed in the trailers, "but this does put a smile on my face." The Russos revealed that this line of dialogue was actually shot for the film. It was originally recorded in the scene where Thanos confronts Gamora, who moments earlier believed she'd killed him. The Russos chose to replace that line with something a little more "characterful," reflecting the emotional intensity of the moment. They made the right call there; the emotions in Thanos's confrontation with Gamora are powerful and intense.
Marvel Studios know what they're doing when it comes to trailers. They're aware that every second will be carefully scrutinized. Viewers take note, though, the trailers are quite distinct from the films, a separate product that is designed to represent the movie rather than reveal it. This isn't the first time Marvel has filmed a "money shot" for the sake of the trailer. Marketing for Spider-Man: Homecoming focused on a scene where Spider-Man and Iron Man launch into action side-by-side. That, too, was shot only for the trailers.
Viewers beware, Marvel trailers may not give away quite so much as we think.
Source: Happy Sad Confused
- Spider-Man: Far From Home (2019) release date: Jul 05, 2019
- Avengers: Infinity War / The Avengers 3 (2018) release date: Apr 27, 2018
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Ant-Man & The Wasp (2018) release date: Jul 06, 2018
- Captain Marvel (2019) release date: Mar 08, 2019