Last November, the first Infinity War trailer broke a single-day record with 230 millions views, with franchise fans accessing the video across various platforms while sharing their excitement on social media. On March 16, Marvel Studios released the full-length trailer, which offered plenty of new details while remaining cryptic about others. Whether it’s magazine covers, fan art or parody posters shared by directors Anthony and Joe Russo, Avengers: Infinity War continues to reshape how blockbuster films are marketed for various demographics.
As THR reported, the second trailer for Avengers: Infinity War received 179 million views during its first 24 hours, making it the third most-viewed trailer during that time frame. Furthermore, the clip obliterated the 24-hour record for a second trailer, previously held by Disney’s Beauty and the Beast with 128 millions views in 2016. Avengers: Infinity War has also broken Fandango’s pre-sale records for superhero movies, as it has already tripled the mark set by Black Panther earlier this year. AMC Theaters have also revealed that Avengers: Infinity War sold more tickets within 72 hours than any previous superhero movie - over 1,000 percent more than 2015’s Avengers: Age of Ultron.
It’s no surprise that Avengers: Infinity War keeps breaking records, but today’s news is significant as second trailers don’t typically outperform the original. But with the film already projected to make approximately $215 million during its first weekend alone, it’s clear that fans are intrigued by the inherent complexity of such an ambitious plot. Every little details matters, and fans are picking part each sequence for insight about character screen time and potential twists. On Twitter, the concept of “the most ambitious crossover event in history” has inspired creative memes, with skeptical and/or curious users offering their own takes on famous collaborations in pop culture. So, even casual moviegoers have Avengers: Infinity War fever, if only so they can keep with a cultural phenomenon that will surely dominate the entire summer.
With Avengers: Infinity War’s release date still five weeks away, the new trailer has already taken over pop culture and daily conversations within online film circles. Even if this latest installment doesn’t receive positive reviews, the trailers' continuous buzz and record-breaking view count suggests that fans are more invested than ever and thrilled to experience this new journey with their favorite characters. If luck is when preparation meets opportunity, Marvel fans should feel good right now.
- Avengers: Infinity War / The Avengers 3 (2018) release date: Apr 27, 2018
- Ant-Man & The Wasp (2018) release date: Jul 06, 2018
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019