Warning: The following contains spoilers for Avengers: Infinity War
Movie marketing is more than just trailers, posters, and a smattering of billboards in major cities. One of the most important marketing tools at the disposal of film studios is the fans themselves. As soon as a movie is over, the fans start wildly speculating about what the inevitable sequel will entail.
Disney knows how to play with audience perceptions and tease them with misleading trailers full of provocative imagery. Who can forget the lead-up to Star Wars: The Last Jedi, in which fans were running wild with theories about Rey's parentage, her potential fall to the Dark Side, the possibility of Grey Jedi, and Snoke's mysterious origins? Of course, the movie took great pride in subverting expectations with unforeseeable twists and shocking surprises, though this came at the cost of nearly every single fan theory being proven wrong.
Likewise, in the months and years leading up to the release of Avengers: Infinity War, fans had cooked up a ton of wild theories about the plot of the movie. As the culmination of ten years and eighteen prior films, to say nothing of the decades of comic books which served as the source material, there was certainly no shortage of wild ideas as to what twists could occur in the third Avengers film. Now that the film is out in the wild, it is time to take a look back on some of the wildest Infinity War Theories That Were Totally Wrong.
Loki Sends Hulk to New York
As Infinity War was nearing release, viewers were worried about the fate of Loki, the Asgardian God of mischief and adopted brother to the mighty Thor. His presence in the film was downplayed, and he hardly appeared in any of the marketing materials. One possibility was that Marvel was simply avoiding Loki Fatigue, since the fan-favorite villain had played such a large role in The Avengers and all three Thor films, but many were also suspecting that he would be killed off in the opening minutes of Infinity War, which many had concluded would pick up right after the post-credits scene of Thor: Ragnarok.
Screen Rant's working theory was that Loki would use his magic powers to send Hulk to New York City, where he would meet with Doctor Strange. The reasoning was sound; Loki had visited the Sanctum Sanctorum in Thor: Ragnarok, so he knew of its location and relevance. After sending Hulk off, he would likely be executed as recompense for robbing Thanos of his trophy kill.
In the final film, much of what had been predicted occurs, but not in the way which had been speculated: Loki does not send Hulk to New York, but it is actually Heimdall (Idris Elba) who summons up the All-Fathers' dark magic "one last time" to teleport the defeated green giant. Presumably, it's this other-worldly magic which draws the wounded Bruce Banner to New York's sanctuary of sorcery. Finally, Loki does die, but in a subsequent failed ploy to assassinate Thanos.
- Ant-Man & The Wasp (2018) release date: Jul 06, 2018
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019