Spider-Man: Homecoming star Tom Holland “accidentally” revealed the Avengers: Infinity War teaser poster on social media, prompting Marvel Studios to release the official version online. With just over six months to go before the film’s release, the hype is already starting to build for the Avengers’ biggest chapter yet, where the conglomerate of Marvel’s greatest superheroes will finally have its showdown with Thanos (Josh Brolin).
Earlier this week, 83 actors – including Holland – were featured in a Vanity Fair cover story that included undoubtedly the largest gathering of superhero actors ever, for a secret photo session to celebrate the 10th anniversary of Marvel Studios since its debut with Iron Man in 2008. Among the group were such Avengers stars as Robert Downey Jr., Mark Ruffalo, Chris Hemsworth, and Scarlett Johansson, as well as filmmakers Kevin Feige and James Gunn, and most importantly, Marvel Comics and movie icon Stan Lee. Of the dozens of people involved in the photo shoot, 35 of them were featured on different iterations of the Vanity Fair cover.
Ahead of the Infinity War trailer launch tomorrow, Holland – who plays one of the newest members of the Avengers – “accidentally” jumped the gun on revealing the Infinity War teaser poster. Holland first unveiled the poster in a video on his Instagram account. Marvel Studios has since released the official version of the poster online, as you can see below:
While Holland’s reveal of the Infinity War teaser poster was presented as being a “mistake”, it was clearly all part of Marvel’s larger marketing plan. It did grab the Internet’s attention, after all, even before Marvel released the official version of the poster online. As for the one-sheet itself, it’s about a basic as you can get for a teaser, and merely features the Avengers logo (which is actually the flip side of a double-sided poster), along with part of the film’s title (Infinity) and the film’s release date of May 4.
When all is said and done, Holland’s “misstep” is all part of Marvel Studios’ marketing approach, unlike those Infinity War trailer images that leaked online last week. Fortunately, fans only have to wait one more day to get their first proper look at Earth’s Mightiest Heroes and the Guardians of the Galaxy joining forces, in their massive battle to stop the Mad Titan Thanos from collecting all six Infinity Stones and wreaking havoc on the Marvel Cinematic Universe at large.
Source: Marvel Studios
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