Avengers: Endgame Super Bowl TV Spot Breakdown: 19 Story Reveals & Secrets

Avengers Endgame Super Bowl Spot

Discover the secrets of the Avengers: Endgame Super Bowl TV spot in our trailer breakdown? Excitement really couldn't be higher for the next Avengers blockbuster, which carries on from the cliffhanger ending of Avengers: Infinity War. This will bring an end to the first three phases of the Marvel Cinematic Universe, and a number of key actors are coming to the end of their contracts, meaning it's believed some of the original Avengers will pay the ultimate price to defeat Thanos.

The first Avengers: Endgame trailer showed the surviving heroes reeling, grief-stricken, from the deaths of their comrades. Meanwhile, Tony Stark and Nebula were left stranded in space aboard the Guardians' spaceship; according to a voice-over they were already out of food and water, and they only had a day's worth of oxygen left. And yet there were subtle glimmers of hope interspersed throughout the trailer; Black Widow and Steve Rogers clearly had some sort of last-ditch plan, which is widely expected to involve an element of time travel. The trailer's end emphasized the unexpected return of Ant-Man, who had been trapped in the Quantum Realm after the snap.

Related: Avengers: Endgame Teaser Trailer Breakdown

Unsurprisingly, but to the delight of their fans, Marvel took advantage of this year's Super Bowl to reveal a dramatic Big Game TV spot for Avengers: Endgame. And while it may not look to provide much new information, it's full of teases of how Earth's Mightiest Heroes are working to either avert or undo the snap. Some people move on - but not them.

19. The Dead Avengers

Spider-Man Dead in Avengers Endgame

The Avengers: Endgame Super Bowl trailer starts with a quick, haunting reminder of all the heroes who've been lost; the likes of Wasp, Nick Fury, the Guardians of the Galaxy, Black Panther, and Spider-Man. The images flash across the screen at speed, lifted from previous films and with colors filtered out. There are only a few red highlights on each image, the color of blood and the universal symbol for danger. It's a powerful way to introduce those watching the game to Endgame, reminding viewers of the dramatic end of Avengers: Infinity War.

18. Marvel Is Still Using The 10-Year Logo

Avengers Endgame Marvel Logo

Curiously, Marvel is still using their "First Ten Years" logo for Avengers: Endgame, despite 2019 being the studios' 11th year. It's reasonable to assume this is intended to reinforce the sense of continuity between Avengers: Infinity War and Avengers: Endgame, to truly make it feel as though the story that ended in the one film is continuing in the next Avengers blockbuster. The dissolve effect is remarkably powerful here, coming straight after a quick run-through of the various heroes who were dusted.

17. New York Is Deserted Post-Snap

New York City in Avengers Endgame

The idea of the snap - which, in-universe, is called the Decimation - is lifted straight from Jim Starlin's Infinity Gauntlet miniseries. There, the scale of it was demonstrated by spinning across a range of key locations in the Marvel universe, with several panels dedicated to New York, where Spider-Man watched in horror as crowded streets were suddenly emptied. The Russo brothers avoided taking that approach with Avengers: Infinity War; they wanted the Decimation to feel rather more intimate, and thus focused exclusively on the deaths of characters audiences were already familiar with. But the Avengers: Endgame Super Bowl trailer shows that the snap had exactly the same kind of effect as in the comics; New York City is shown to be deserted, with barely a sign of life in the city or skies.

Related: Infinity War’s Thanos Isn't Really Marvel’s Thanos

16. The Statue of Liberty Surrounded - Is It A Sanctuary?

Statue of Liberty in Avengers Endgame

The Avengers: Endgame Super Bowl trailer lingers for a moment on the Statue of Liberty, which is surrounded by boats, suggesting Libert Island has become something a sanctuary. If that is indeed the case, it's hard not to be reminded of Emma Lazarus' poem, The New Colossus, inscribed on a plaque on the Statue.

"Keep, ancient lands, your storied pomp!" cries she

With silent lips. "Give me your tired, your poor,

Your huddled masses yearning to breathe free,

The wretched refuse of your teeming shore.

Send these, the homeless, tempest-tost to me,

I lift my lamp beside the golden door!"

The poem seems an appropriate description of the entire human race in the MCU post-snap. The Decimation's survivors are tired and poor, homeless and "tempest-tost." Little wonder they seek sanctuary at the foot of symbols of hope; they're desperate to believe that the future is bright, when the present is only filled with grief and loss. This is the first solid hint that there's a fairly substantial time jump between the events of Avengers: Infinity War and Avengers: Endgame; there has to be enough time for people to flock to Liberty Island, and attempt to build a new community at the statue's feet.

15. Endgame's Sporting Moment

Football Stadium in Avengers Endgame

The Avengers: Endgame TV Spot dropped at the Super Bowl, so it's appropriate for Marvel to include a shot of a deserted sporting stadium, albeit one for baseball. Beyond that, though, the shot highlights reams of deserted cars in the parking lot. It's a potent symbol, telling viewers that the MCU has become a bleak, hopeless place, without entertainment and bereft of joy.

Page 2 of 4: How The Avengers Deal With Infinity War & More Of Our Endgame Trailer Breakdown

Key Release Dates
  • Captain Marvel (2019) release date: Mar 08, 2019
  • The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
  • Spider-Man: Far From Home (2019) release date: Jul 02, 2019
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