Avengers: Endgame directors Joe and Anthony Russo state the film has even more spoilers than its predecessor, Infinity War. In a little under a month, the 22-film Infinity Saga will finally come to a close, with the surviving members of Earth's Mightiest banding together with some new allies to stop Thanos once and for all. Fans are incredibly eager to see how it all goes down, but Marvel is being very smart when it comes to marketing. Trailers and TV spots barely hint at any real plot details, and in some cases they may manipulate footage.
It's understandable why the studio is playing things so close to the chest. Infinity War ended with the jaw-dropping and devastating cliffhanger that saw half of the universe's population get dusted by The Decimation. Judging from the MCU's upcoming slate, it stands reason to believe the effects of Thanos' snap will be reversed, but how that transpires and the fates of the old Phase 1 guard remain a mystery for the premiere. And with all on Endgame's plate, it isn't surprising that it has more spoilery moments when compared to Infinity War.
In an interview with Box Office Pro, the Russos commented on the secrecy surround the film, encouraging fans to go see it on opening weekend so they aren't spoiled once the Internet discourse takes over. The response alludes to last year's popular #ThanosDemandsYourSilence campaign:
At a certain point, I’m sure we’ll write another letter this year that asks everyone to stay off the internet. I think this one has even more spoilers than the last one. This is a culture that wants everything now, and it’s getting worse. The world is connected via social media, and information travels within seconds. If you’ve been following along with this narrative for 10 years, you’re going to want to protect yourself. It’s best to go in clean. I encourage people to go opening weekend because I’m sure everything is going to hit the internet the moment the movie hits the screen.
What the Russos mean, obviously, is that Endgame is going to be filled with plenty of moments that viewers typically consider a "spoiler," such as plot twists and character deaths/resurrections. This probably was expected because of the sheer amount of territory this film needs to cover. As the title suggests, this is the end for this particular era in the MCU's history, and it not only needs to see the heroes emerge victorious over Thanos, but also be a sendoff of sorts for Iron Man, Captain America, Thor, and the others who have been around from the beginning. Endgame in all likelihood will be the culmination of multiple character arcs - whether someone dies or retires. From the sound of things, this'll go beyond "half the characters disintegrated" and serve up some big surprises fans will want preserved.
The desire to find out what happens as soon as possible will only increase demand to see Endgame as soon as it debuts. Tickets reportedly go on sale in the very near future, and the film's projected to shatter some box office records along the way. Hopefully, viewers are considerate towards those who can't go on the first night and hold off on publicly sharing spoilers until the movie's been out for a little while. Of course, that's perhaps a bit too optimistic, so Marvel fans should flock to the theater as soon as they get a chance.
Source: Box Office Pro
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019