Repeat ticket Fandango sales for Avengers: Endgame are streaking ahead of Avengers: Infinity War as the superhero film continues to dominate at the box office. After a full year of waiting, fans of the Marvel Cinematic Universe are flocking to see the franchise's latest mega team-up adventure, which continues on from the tragic cliffhanger ending of Avengers: Infinity War. Directed by the Russo brothers and featuring more or less every major star from the last 11 years of MCU movies, Avengers: Endgame is being touted as the culmination of the current incarnation of Avengers and the start of a new saga in Marvel Studios' canon.
Given the sheer level of hype surrounding Avengers: Endgame's release, as well as Infinity War's status as the third highest grossing film of all time, the latest Avengers movie was widely expected to perform strongly at the box office, but the reality has exceeded even those predictions. In the midst of breaking a string of theatrical records, such as highest grossing domestic opening day and worldwide weekend, Avengers: Endgame has hit the $1 billion mark far quicker than even Avengers: Infinity War managed to and has boosted the MCU's total box office takings to a staggering $20 billion.
In a further sign of Avengers: Endgame's continued success, Fandango has revealed that repeat customer ticket sales ahead of the film's second weekend are a huge 85 percent higher than they were for Avengers: Infinity War last year. Fandango managing editor Erik Davis states:
“Avengers: Endgame is virtually unstoppable. Fans are loving the latest Marvel film and returning to theaters in droves to revisit this epic conclusion to the MCU’s 22-film story arc.”
Avengers: Endgame's latest achievement reveals several key pieces of insight; firstly, the sheer box office clout of the MCU's new offering. Avengers: Infinity War was one of the most lucrative movie releases in history, but Avengers: Endgame is making its performance look like a relative disappointment in comparison to its own success, and it remains to be seen when this unprecedented run will come to an end.
Secondly, fans of the Marvel movies are rushing back to see Avengers: Endgame more quickly and in greater numbers than they were for Avengers: Infinity War. This can be at least partly attributed to Avengers: Endgame's more definitive ending compared to Infinity War's emotional cliffhanger, but is arguably also a sign of how much material Avengers: Endgame crams into its 3-hour plus running time. Fans need to see the film multiple times to take everything in. The news perhaps even suggests that the latest Avengers movie is simply better than its predecessor, and reviews have certainly seemed to corroborate this stance.
While Avengers: Endgame's success is not at all surprising in itself, the rate at which the film is overtaking Avengers: Infinity War certainly is. After all, the two films follow on directly from each other, almost acting as one mammoth 6-hour story. It's virtually pointless paying to see Endgame without seeing Infinity War first, and yet Endgame's box office is far stronger. This could potentially be due to the long-term cultural impact Infinity War had throughout 2018 and early 2019, and suggests that casual viewers who didn't rush out to see Infinity War in theaters, instead catching up later via home media, became so heavily invested in the film's story that they couldn't wait to witness the continuation in Avengers: Endgame.
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019