Kevin Feige reveals Avengers: Endgame will return to theaters next week with additional post-credit surprises. The latest Marvel Cinematic Universe blockbuster originally premiered in late April, and had one of the most incredible box office runs ever. Debuting with a whopping $1.2 billion worldwide, the film quickly rose up the all-time charts and only recently saw its business slow down. Currently, Endgame is the second highest-grossing movie globally and domestically, with $2.743 billion earned.
Endgame was a legitimate challenger to Avatar's all-time worldwide record of $2.788 billion, but ultimately fell short of passing it due to the competitive summer movie season. Would-be tentpoles like Dark Phoenix and Men in Black: International may have bombed, but they still took away screens and repeat viewings from Endgame. It would appear the only way Endgame could potentially beat Avatar is if it gets a re-release, and that is in the cards.
In an interview with Screen Rant during the Spider-Man: Far From Home junket, Feige confirmed Endgame will be re-released on June 28. While it isn't an extended cut of the 3-hour epic, it will have extra surprises for people who stick around:
Not an extended cut, but there will be a version going into theaters with a bit of a marketing push with a few new things at the end of the movie. If you stay and watch the movie, after the credits, there’ll be a deleted scene, a little tribute, and a few surprises. Which will be next weekend.
The timing of this re-release makes a lot of sense. Endgame re-opens just a few days prior to Far From Home's premiere, giving fans the opportunity to rewatch Endgame before catching up with Peter Parker on his next solo adventure. Those two movies are linked; Far From Home marketing has made it very clear Peter is still mourning the loss of his mentor, Tony Stark, and has to rise up to the challenge of becoming "the next Iron Man" to keep Earth safe. With that in mind, Endgame and Far From Home should make for a compelling double feature, as they work together to close out Phase 3. As for the "new things" after the credits, it sounds like they will essentially be Blu-ray bonus features on the big screen. Endgame's home media release will undoubtedly include deleted scenes and fun surprises. It'll be interesting to see if the tribute is for the late Stan Lee, who passed away in November 2018.
As of this writing, Endgame is about $45 million away from matching Avatar's record. The re-release will help close that gap somewhat, but it still might not be enough to make Endgame the king of the box office world. Die-hard fans of the MCU will definitely want to check Endgame out again, but there may not be incentive for general audiences - especially since Toy Story 4 will be the blockbuster of the moment and Far From Home is on the horizon. Coincidentally, Avatar had a re-release of its own, which tallied $10.7 million domestically. That's barely a blip on the radar compared to its overall total, so Endgame may still be a close second when it's all said and done.