Marvel Marketing VP: Should Avengers: Endgame Have More Trailers?

Screen Rant

Marvel Marketing VP Asks If Avengers: Endgame Should Have Any More Trailers

By Ana Dumaraog

Published Mar 17, 2019

Marvel Studios VP for Digital Marketing Dustin Sandoval asks if Joe and Anthony Russo's Avengers: Endgame should get any more trailers.

Disney and Marvel Studios' VP for Digital Marketing Dustin Sandoval asks if there should be any more trailers for Avengers: Endgame. Touted as the culmination of the 22-film arc that the MCU has been telling since 2008, it's the direct sequel to Avengers: Infinity War, and is hailed as this year's most-anticipated release.

Helmed by Joe and Anthony Russo, not much is still known about the plot specifics of Endgame, and the way things were left off in Infinity War makes it much more difficult to predict what's going to happen in the Phase 3 capper. In the last several months, fans have been scouring the internet for clues about what lies ahead for Earth's Mightiest Heroes as they go up against Thanos (Josh Brolin) for the second time. So far, the concept of time travel and the Quantum Realm are expected to factor into the narrative, but despite the previously released previews for the film, what happens in the movie is still anyone's guess at this point.

Despite this, Sandoval isn't sure if there should be any more trailers for Endgame. His statement came on the heels of the surprise release of the movie's second trailer, which was a mix of old and new footage. The fans are loving the latest preview, but if it were up to the Disney marketing exec, it would be the last full trailer for the film as Sandoval posted on his official Twitter account. Interestingly, most people in the comments section are behind the idea of no further trailers being released. Check out his tweet below:

Disney has approached the marketing for Endgame a bit differently than their other releases. The first trailer didn't roll out until December, which was also when its title was confirmed. Marvel Studios' president Kevin Feige has previously hinted that they're only using footage from the first 20 minutes of the movie, which isn't all that bad given that directors Joe and Anthony Russo want to keep the plot specifics tightly under wraps to prevent inadvertent spoiler leaks. With the way they were able to pull off that massive plot twist at the end of Infinity War, it's likely that they want to top themselves with its likely epic sequel.

Considering Sandoval's role at Disney, it's curious if his comment is a hint at how they're planning to market Avengers: Endgame moving forward. Frankly, there's really no need to release a third trailer given the hype that's already surrounding the film. A series of TV spots, which will be released as the movie's debut nears, will be sufficient to keep people hyped up for the Phase 3 capper. Then again, it wouldn't hurt them to roll out another preview geared toward the general public, who may not be as invested in the MCU as loyal fans - just as long as it's able to preserve the secrecy around the movie. In any case, the world won't have to wait long to see the film anyway, with the blockbuster debuting next month.