In the first week of availability, Avengers: Endgame sold five times as many tickets as Infinity War on Fandango. Anticipation for the culmination of the MCU's Infinity Saga has reached a fever pitch, as the film is only a couple of weeks away from hitting theaters. Disney, smartly, is running an extremely secretive marketing campaign that reveals the barest bones of the plot and may incorporate footage that's not in the final film. The strategy has only increased interest to see Endgame on opening weekend, and records are expected to fall.
Due to it opening in China at the same time as most territories around the world, Endgame is poised to shatter the all-time domestic and worldwide opening weekend marks. The only real drama remaining is how much money the film will bring in during its debut. If the latest statistics are anything to go by, it's going to post numbers that were previously unthinkable.
Related: Every Record Endgame Has Broken
According to The Wrap, Endgame sold five times as many tickets as Infinity War on Fandango over the course of their respective first weeks. Unsurprisingly, "thousands" of screenings around the country are already sold out and some locations are opening at 4 am on April 26 to keep up with the demand.
It's incredibly rare for a potential record-breaking film to exceed expectations, but that's exactly what's happening here. Even the most die-hard MCU fans couldn't have predicted Endgame would do this well in advanced ticket sales. The pre-sale figures are unprecedented, indicating Endgame is going to be a monumental cinematic event the likes of which this era has never seen. It even outpaced Star Wars: The Force Awakens in its first day. This isn't to say Endgame is going to approach the $936.6 million all-time domestic mark Episode VII set in 2015, but there's a realistic chance it crosses $300 million in a single weekend. Right now, the estimates are around $282 million domestic and $840 million worldwide, but it's difficult to get a solid read on things now.
There was a time when some thought Kevin Feige's master plan of a shared universe was too ambitious to pull off, and even though the original Avengers came out just seven years ago, that feels like a very distant memory. The MCU is now the premier franchise in the movie industry, totaling a whopping $18 billion over 21 films, and several more to come on the way. It's incredible what the studio has been able to achieve over the past decade and with Endgame, they're set to reap the benefits of all their hard work.
Source: The Wrap
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019