For the very first time, fans of the MCU will get to stand alongside their favorite heroes in the new VR experience Avengers: Damage Control. The groundbreaking attraction opens today in locations throughout the U.S. and features some of the MCU's most beloved characters. Marvel Studios has partnered with ILMxLAB and The VOID to bring the experience to life.
The Marvel Cinematic Universe has always stood out as one of the best and most beloved franchises in Hollywood. Just this year, the massive Avengers: Endgame became the highest grossing movie of all time, surpassing the previous champion Avatar. Endgame's $2.8 worldwide total further cemented its staying power within pop culture, and after a summer of exciting news from San Diego Comic-Con and D23, it's clear it shows no sign of slowing down. While the MCU has previously expanded into television and other areas, Damage Control marks its first official step into the VR realm.
The plot for Damage Control, as revealed by Marvel, follows a group recruited by Shuri (Letitia Wright) to test her new Emergency Response Suits, state of the art designs formed by Wakandan and Stark Industries technology. However, it's not long until dark forces rear their heads and threaten the entire world. Visitors must team up with heroes like Doctor Strange (Benedict Cumberbatch), the Wasp (Evangeline Lilly), and Ant-Man (Paul Rudd) to save the day. It has been described as an experience that is "half virtual reality, half real-world set pieces, and all-around MCU."
Locations include New York City, Atlanta, Santa Monica, and Washington DC, and tickets are on sale online. Fans who visit during the opening weekend will be gifted with an exclusive poster. The last day of the attraction depends on the location, as it varies. This is not the first time a Disney property has been transformed into VR. Previous ILMxLAB and The VOID collaborations include Star Wars: Secrets of the Empire and Ralph Breaks VR.
Considering how successful the MCU has become, it is no surprise that it would find a way to seep into VR. Damage Control has a lot to offer fans, with the perk of fighting enemies alongside some of the MCU's beloved characters being its most appealing factor. This is clearly for anyone who spent Endgame wishing they could join the battle against Thanos. It looks like a lot of fun, and the trailer suggests there may be more surprises for visitors to discover as they go along. Virtual reality may not be for everyone, but for those willing to dip their toes into it, this is a thrilling opportunity. Damage Control may even bring in some massive crowds, almost as if it were a standard MCU film.
- Black Widow (2020) release date: May 01, 2020
- Eternals (2020) release date: Nov 06, 2020
- Shang-Chi and the Legend of the Ten Rings (2021) release date: Feb 12, 2021
- Doctor Strange in the Multiverse of Madness (2021) release date: May 07, 2021
- Thor: Love and Thunder (2021) release date: Nov 05, 2021
- Black Panther 2 (2022) release date: May 06, 2022
- Spider-Man: Homecoming 3 (2021) release date: Jul 16, 2021