Anyone who "died" at the end of Avengers: Infinity War is not going to be featured in Avengers 4's marketing. Marvel Studios did everything in their power to protect spoilers from leaking on Infinity War and for good reason. The final moments saw Thanos (Josh Brolin) wipe out half of the universe's population with the snap of his finger. Civilians weren't the only ones to go though, as the likes of Black Panther (Chadwick Boseman), Doctor Strange (Benedict Cumberbatch), Spider-Man (Tom Holland), Star-Lord (Chris Pratt), and more vanished from existence.
The once bountiful roster of heroes Marvel had to market Infinity War is significantly smaller for Avengers 4. It also puts the studio in a unique situation where it can't market its biggest film with any of those stars without possibly spoiling what comes next. That's why when Avengers 4's marketing finally begins, you won't be seeing anyone who isn't still actually alive.
Related: Avengers 4 Should Keep One Hero Dead
On one hand, it would be quite shocking to see Marvel use their dead heroes to market Avengers 4. Any bit of footage Marvel could show that includes any of them could immediately answers some of the film's biggest questions. It's clearly the right call to make as far as how it pertains to the film's actual story, but it also signifies a drastically different marketing campaign. Infinity War was sold as a culminating event film that brought together all these heroes. That can't be the case with Avengers 4 though with half (and some of the most popular) characters missing.
Luckily for Marvel, they've got an abundance of riches and will be reinforced by a few new additions too. Ant-Man (Paul Rudd) may play a pivotal role in the film if the time-traveling or Quantum Realm theories prove to be true, and he'll be fresh off a sequel that's tracking very well at the box office. The other major boost could come once Brie Larson's Captain Marvel is added to the marketing. They could hide her for a bit since Captain Marvel comes out just two months prior, but both characters were featured alongside the original Avengers in the first concept art for the film. While we wait for the film's actual title reveal to possibly kick off the marketing, we now know who won't be featured in the trailer for Avengers 4 once they begins.
- Ant-Man & The Wasp (2018) release date: Jul 06, 2018
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 02, 2019