Marvel's first Avengers 4 trailer is on the way, but what time will it reportedly release online? Ever since Anthony and Joe Russo's Avengers: Infinity War hit theaters earlier this year, all Marvel Cinematic Universe fans could think about was when they would get the first look or tease at the Russo Brothers' 2019 Marvel movie, Avengers 4. For a long time, though, Marvel Studios focused all their efforts on first releasing Peyton Reed's Ant-Man and the Wasp in the summer and then marketing Anna Boden and Ryan Fleck's Captain Marvel.
Even though Avengers 4 releases in about five months, MCU fans have yet to see the Avengers 4 trailer, despite the fact that they've now gotten two Captain Marvel trailers as well as trailers for four other Disney movies (such as The Lion King) that are releasing after Avengers 4. While this may be frustrating for MCU fans who are excited to learn more about next year's movie, releasing the Avengers 4 trailer at the appropriate time and kickstarting the film's marketing campaign is something that needed to be carefully decided - and now it looks like it's finally going to happen.
It's been rumored that the first Avengers 4 trailer will release tomorrow morning after initially being delayed from earlier this week. While it hasn't been confirmed by Marvel Studios, it stands to reason that the trailer will release without prior notification, similar to what happened with Thor: Ragnarok. Based on prior Marvel trailer releases, the Avengers 4 trailer should release online sometime around 6 am PST/9 am EST/2 pm BST (via Daniel RPK). It's possible that the trailer could release earlier in the morning, as Disney did with Artemis Fowl, but that seems unlikely.
Considering that the Avengers 4 trailer will be the first piece of footage that audiences have that depicts the aftermath of Thanos' snap (officially known as the Decimation in the MCU), it will be interesting to see how much footage the studio shows. Since half of the franchise's characters are dead, Marvel is faced with a curious predicament as to how they market Avengers 4 without confirming that their heroes come back to life. Given how Avengers: Infinity War was marketed, however, it seems likely that the Avengers 4 trailer will include scenes that won't be in the final product.
One of the best ways to circumvent spoilers in Avengers 4 marketing is to actually show very little of the plot and change up certain scenes so that they play out differently in the actual film. This is something Marvel became very good at while promoting Avengers: Infinity War, which they in part learned from their fellow Disney studio, Lucasfilm. However, holding back too much could also be detrimental to most movies, but perhaps not Avengers 4. Regardless, fans are rumored to be hours away from getting their first look at the first Avengers 4 trailer.
- Captain Marvel (2019) release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
- Spider-Man: Far From Home (2019) release date: Jul 05, 2019