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How Marvel Can Sell Avengers 4 Without The 'Dead' Heroes

Kevin Feige has recently stated that the currently dead heroes are not going to be featured in Avengers 4 marketing. But, knowing Spider-Man and co. really are coming back, how can Marvel do it in the most effective way?

Considering that next year's still-untitled Avengers 4 is touted as the ultimate culmination of the MCU's first decade, it's quite odd that the movie has fewer key players compared to Avengers: Infinity War. But with a smaller herd of heroes coming into play, the film is expected to have a more complex storyline since there are fewer characters to shine a spotlight on.

Related: Avengers: End Game Is The Perfect Title For Avengers 4

Seeing the Avengers, the Guardians of the Galaxy and some other independently operating heroes convene to foil Thanos plans of galactic genocide was undoubtedly one of the biggest draws of Avengers: Infinity War. But with that key selling point now gone for Avengers 4, Marvel needs to focus on a different aspect of the film to pull people in. Here's how Marvel Studios can go about selling Avengers 4 to the movie-going audience without almost half of its heroes.

Will Marvel Really Keep The Secret?

First things first, all the Avengers who died due to Thanos' snap are not permanently gone, despite continued insistence from those at Marvel Studios. Star-Lord (and his Titan crew), Doctor Strange, Spider-Man and Black Panther will be back; they're too important to lose, with most having confirmed sequels set after the events of the two-part Avengers film. It's currently unknown what state they were put in after the galactic genocide but, one way or another, Avengers 4 will see them coming back from the dead.

Considering that this is far from a theory but a known fact, Marvel Studios would be better off coming clean. The more they insist the characters are really dead, the more they risk turning off fans - especially when they see Tom Holland's Peter Parker alive and well on the set of Spider-Man: Far From Home, which is set after Avengers 4.

Supposing that they do choose to admit the trick's failed, how could Marvel Studios continue marketing the film without spoiling Avengers 4 at the same time? Quite simply, focus on the "how" instead. By confirming that these heroes are indeed coming back but not telling how they're able to poses a more intriguing mystery without the studio backing themselves in a corner regarding these so-called fake deaths.

Read More: Marvel Needs To Stop Pretending Infinity War's Deaths Won't Be Undone

Given the MCU's track record when it comes to quickly overturning character deaths in their films, this is especially critical. There are already some who find the massive death toll of Avengers: Infinity War cliffhanger to be weak, and needlessly prolonging the charade going towards Avengers 4 might also negatively affect people's perception of next year's movie - something that they can afford to happen considering that they've been building on it for 10 years.

Page 2 of 2: How To Market Avengers 4 While Still Pretending Heroes Will Stay Dead

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Key Release Dates
  • Ant-Man & The Wasp (2018) release date: Jul 06, 2018
  • Captain Marvel (2019) release date: Mar 08, 2019
  • The Avengers 4 / Avengers: Endgame (2019) release date: Apr 26, 2019
  • Spider-Man: Far From Home (2019) release date: Jul 05, 2019
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