Marvel is gearing for what is hopefully a monumental debut for The Avengers: Age of Ultron, the sequel to the studio's landmark 2012 superhero team-up film. The superhero movie genre is by now in a much different place than when Avengers was released - and evidence of those changes have been seen in the much more reserved marketing campaign that has been launched around this film.
Avengers 2 or even the often more revealing TV spots have remain relatively fixed on the same major action and humor bits, which primarily include the Avengers team battling the forces of Baron von Strucker, or taking on Ultron around the globe, or the team once again fighting back-to-back against a villainous army (robots, not aliens this time). Today's Avengers 2 Australian TV Spot is no different.
So far, there have been few complaints about Marvel holding back more than it shows before Avengers 2 hits theaters. What fans have seen they seem to like - to the point that our own "controversial" Avengers 2 trailer criticisms were met with an avalanche of fan positivity. With that kind of built-in enthusiasm for the brand, Marvel really doesn't have to show much to sell Age of Ultron; the film practically sells itself just by existing.
As for the surprises Marvel may be saving for the actual film, here are some of the more recent things we've heard:
Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Evans as Captain America, Chris Hemsworth as Thor and Mark Ruffalo as The Hulk. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Samuel L. Jackson as Nick Fury, Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill and Stellan Skarsgård as Erik Selvig, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Wanda Maximoff, played by Elizabeth Olsen, and Pietro Maximoff, played by Aaron Taylor-Johnson, and meet an old friend in a new form when Paul Bettany becomes Vision.
The Avengers: Age of Ultron releases in theaters on May 1 2015, followed by Ant-Man on July 17 2015, Captain America: Civil War on May 6 2016, Doctor Strange on November 4 2016, Guardians of the Galaxy 2 on May 5 2017, Spider-Man on July 28, 2017, Thor: Ragnarok on November 3 2017, Avengers: Infinity War - Part 1 on May 4 2018, Black Panther on July 6 2018, Captain Marvel on November 2 2018, Avengers: Infinity War - Part 2 on May 3 2019 and Inhumans on July 12, 2019.
Source: Marvel Australia