Talk about awkward: Marvel was launching an ambitious promotional event to help boost viwership of its Agents of S.H.I.E.L.D. spinoff show: that plan involved releasing the first-ever trailer for the upcoming sequel Avengers: Age of Ultron during the show's broadcast on Tuesday, October 28th - but lo and behold, the Avengers 2 trailer leaked online nearly a week early - and the Internet has been analyzing the Age of Ultron footage ever since.
With its original PR stunt now ruined by "HYDRA," it seems that Marvel Studios is going to be providing fans with a conciliation prize: Those who still choose to tune into Agents of S.H.I.E.L.D. on Tuesday night will still be treated to something else special: new footage from Age of Ultron not seen in the trailer.
Here's the official release from Marvel:
Following this week's big debut of the trailer to Joss Whedon's much-anticipated Avengers: Age of Ultron...Marvel Studios has revealed that this week's "Marvel's Agents of S.H.I.E.L.D." will offer even more footage from the May 1, 2015 release! Then, on Tuesday, November 4, ABC will air the special "Marvel 75 Years: From Pulp to Pop!" and offer even more Avengers: Age of Ultron goodness. Look for both to air on ABC at 9:00pm ET/PT on October 28 and November 4, respectively.
There are several ways that "new footage" could play out:
- A new extended version of the trailer that debuts exclusively on TV.
- A clip or sequence from the film.
- Some combination of both 1 & 2.
No matter which way it shakes out, the basic point remains the same: tell fans that they can get another look at more of The Avengers: Age of Ultron and they are probably going to show up in mass to oblige you - no matter how much or little is shown.
However, the footnote to all this is that hopefully Agents of S.H.I.E.L.D. continues in its much-improved season 2 run, and offers those who hop onboard for the Avengers 2 trailer an episode that incentivizes them to give this series another chance.
Speaking as the website that caught a lot of flack about its criticisms of AoS season 1, we've been hanging in there through season 2 and singing praise for its new take on the material. Hopefully more people begin to notice.
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Agents of S.H.I.E.L.D. airs Tuesday nights @ 9/8c on ABC.