What’s that? You’re one of the two people (Gary Busey is the other) on the face of the planet that doesn’t know what this little indie film called Avatar from this up and coming production company, FOX, is all about? Well, fear not weary moviegoer for on November 1st, 20th Century FOX proves just how important media dominance is by going for the “world’s largest live trailer viewing” on "one of the biggest sports days of the year."
FOX Sports will take the entire country viewing FOX NFL SUNDAY, America’s No. 1 NFL pre-game show, to Arlington, Texas and the new Cowboys Stadium, where the three minute and thirty second trailer will play live from the enormous Mitsubishi Electric Diamond Vision screen. The crowd attending the Cowboys-Seattle Seahawks game will experience the AVATAR trailer live just minutes prior to the noon (Central) kickoff between the Cowboys and Seahawks, on the enormous, four-sided, high-definition screen that hangs above the Cowboys Stadium playing field. At the same time, millions of others watching FOX NFL SUNDAY will see the trailer on-air - making it the largest live motion picture trailer viewing in history.
Don't worry if you’re not able to be a part of live motion picture trailer viewing history as FOX plans on airing a ninety-second Avatar commercial spot on all regional games from FOX affiliates, the national game on FOX and the World Series on, you guessed it, NBC – I’m just kidding, it’s FOX (or you could just watch it here).
I don’t mean to burst their bubble over at FOX, but from my experience in high school the last thing football fans are interested in are blue aliens with bows and arrows running around the jungle. I mean, my Quark from Deep Space Nine Halloween costume never got the respect it deserved, so I don’t really see our Titanic-loving director faring that well - it’s not like Avatar has a holodeck or anything.
Also, the whole "world record" attempt does seem a bit underwhelming. The "largest live motion picture trailer viewing" - that does seem quite specific. If FOX is going to play the record card then so can I. Congratulations, reader, you're now part of the world record for the most amount of Sharpies (3) someone named Anthony can hold in their mouth while writing a story about the "largest live motion picture trailer viewing." Top That! (Teen Witch style)
For the most part, I’ve taken a back seat approach to the whole Avatar “phenomenon.” I’m not saying that I don’t like it or that I’m not going to like it, I just don’t “get it.” I’ve seen all the trailers, stills, behind the scenes features and I still don’t get what makes this film so amazing. The most that I can tell is that it’s going to be an edgy FernGully: The Last Rainforest and while I’m all for animated Christian Slater, this film has neither – animation or Christian Slater. (Yes, I know CGI is technically animation, but you all know what I’m talking about.)
Sure, the $200 million price tag is a bit intriguing, but don’t forget that Transformers 2: Revenge of the Fallen and G.I. JOE: The Rise of the Cobra also clocked in at around the same budget. Oh yeah, don’t forget the Steve Carrell led Evan Almighty.
Still, Evan Almighty built an ark. I don’t care who you are, a $200 million arc has to be awesome. The film – maybe not so much.
Avatar opens in theaters December 18.