The newest Avatar: The Way of Water trailer is a reminder of how beautiful the James Cameron Avatar sequel looks. After years in which the only Avatar sequel updates were the fact that James Cameron was once again pushing movie-making technology to its limits, the marketing for Avatar 2 has finally begun. The first Avatar 2 trailer had already teased a gorgeous return to Pandora, and now the first full Avatar 2 trailer offers an even better look at the world and the characters behind the highest-grossing movie of all time. Considering how both Avatar 2 trailers played out, it seems like the Pandora visuals will once again be the focus of the marketing.
What is Avatar’s legacy to pop culture is a question that has been discussed since 2009. As the highest-grossing movie of all time, it’s impossible to say that Avatar didn’t leave its mark on the movie industry, yet the groundbreaking visuals presented in the James Cameron movie were always the highlight of it, which was reinforced by its own marketing campaign. Going by the first two Avatar: The Way of Water trailers, James Cameron wants audiences to know how beautiful Avatar 2 will be, and how much more ambitious the Avatar sequel is. The newest Avatar 2 trailer doesn’t try to sell the characters or the plot, but instead invites audiences to “return to Pandora.”
Pandora's Beauty Is Avatar's True Selling Point
Avatar’s groundbreaking visual effects, especially the 3D aspect of the movie, help explain why the James Cameron film is still the highest-grossing movie of all time. In terms of the story, there was nothing in Avatar that audiences had not already seen in several other movies. In fact, the Avatar 2 trailer suggests that The Way of Water will cover much of the same ground again as it is about protecting Pandora from invaders. Still, there was no other movie at that time that could compare to Avatar in terms of visuals, meaning that watching Avatar in theaters was a unique experience that no other release was offering. If Avatar’s plot is often deemed as forgettable, the same cannot be said about Avatar’s visual experience.
James Cameron Has Succeeded In Making Avatar 2 As Beautiful As The First
From establishing shots of Pandora to close-ups of fully CG characters, the newest Avatar 2 trailer proves that James Cameron has succeeded in making Avatar: The Way of Water as beautiful as the first movie. In fact, considering how much more ambitious the shots in the Avatar 2 trailer are compared to the first movie, especially the ones in the water, it’s safe to say Avatar: The Way of Water looks better than Avatar. James Cameron spent years not only developing the Avatar sequels but also pushing technology forward, and Avatar: The Way of Water’s unique real-time rendering techniques are set to change the way movies are made.
Avatar: The Way of Water’s visuals are its biggest selling point, and James Cameron knows it. Avatar was many years ahead of the curve when it comes to movie-making technology, and the same is now expected from The Way of Water. James Cameron’s track with sequels is nothing but remarkable, and if the Terminator 2 and Aliens director took more than a decade to deliver Avatar: The Way of Water, then the movie is likely to be a significant spectacle to behold. As a big advocate of the movie-going experience, Cameron is definitely making a case for audiences to see Avatar: The Way of Water on the big screen.
