The viral distracted boyfriend meme gets a superhero overhaul using Arthur Curry's old and new costumes. Aquaman will serve as the origin story of the DC superhero played by Jason Momoa, who fans first got a glimpse of in 2016's Batman v Superman: Dawn of Justice, and made his formal introduction a year later in Justice League. Set after the events of Steppenwolf's failed invasion, the James Wan-directed project will follow the titular character back to Atlantis as he proves himself worthy to be the king of the underwater civilization.
Warner Bros. has been ramping up their marketing machine for their next superhero venture. Following the release of a five-minute extended look at the movie earlier this month, the studio has been rolling out a slew of promo spots giving fans different snippets at the project. And now, thanks to some creative DC fans, they got themselves a viral social media post that could help pique people's interest for the upcoming flick.
Posted on Twitter by Tom Taylor, the meme features three cosplayers remaking the popular distracted boyfriend meme. Live-action Mera's attention is caught by the print/animated series version of Arthur wearing his iconic bright orange and green suit as he rode two dolphins, while another iteration dressed up in the movie version of the character identified to be @robin_yardley, looks very frustrated. Check out the image below:
Frankly, the whole idea can be applied to the all-new take on the underwater superhero, although in opposite effect. While Arthur's costume in print and the animated series was a major reason why he's dubbed campy, his overall characterization, not to mention his supposed ability to talk to fish have all been used as the butt of many jokes. In fact, even Justice League subtly got in on this. But between Momoa's physique and the edgier vibe Wan and Zack Snyder infused the character, it's quite difficult to make fun of this iteration now. That doesn't mean that Aquaman will be humorless, previously released trailers and promo spots have made it a point to highlight Arthur's sense of humor.
Fun publicity like this, albeit not from DC and Warner Bros., should be good for Aquaman especially since its current box office tracking isn't ideal at only around $40-60 million (domestic) over its first three days. For the record, given that it's still roughly two months before the movie hit theaters, this projection can still change depending on the kind of buzz the film will generate in the next several weeks. So far, the general consensus on the project based on things fans have seen from it has been positive. Viral marketing has been proven to be effective most notably on the first Deadpool movie where Fox fully utilized the power of social media, perhaps Warner Bros. can take some notes and use applicable techniques with their own movie.
Source: Tom Taylor
- Aquaman (2018) release date: Dec 21, 2018
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