Apple is doing everything it can to beat its biggest competitor in the streaming battle: Disney+. Streaming services have changed the way people enjoy films and TV shows, as they can now watch their favorite shows pretty much anywhere, any time they want. Although it will never compare to the experience of watching a film in the cinema, streaming services have become very popular thanks to the variety of content they offer, including original (and exclusive) titles.
Companies like Amazon and networks like CBS have already joined the streaming world with their own subscription services, but their new biggest competition is about to launch in November 2019. Disney officially announced Disney+ in November 2018, promising a service that will include a significant archive of films owned by Disney, as well as new original content like Marvel TV shows. But there’s another upcoming streaming platform that is doing everything in its power to beat Disney: Apple TV+.
Apple TV+ was announced in March 2019, along with a teaser of its upcoming original content, including a series from Sesame Street’s Sesame Workshop and a revival of Oprah Winfrey’s Oprah’s Book Club. On September 10, 2019, Apple announced that the platform will launch on November 1st – just a few days before Disney+’s launch, set for November 12. Apple TV+ also revealed the cost of its service, which will be $4.99 a month, against Disney’s $6.99. And, of course, there are also the similarities in their names, which are essentially the same – coincidence or not, Apple is trying too hard to get ahead of the curve.
Even with all its efforts, it’s unlikely that Apple will beat Disney. As previously mentioned, Apple TV+ will also have original content that go from educational shows (Helpsters) to sci-fi dramas (Jason Momoa’s See). The platform will also include titles like Snoopy in Space, a Ghostwriter reboot, and the adaptation of Stephen King’s Lisey’s Story. Disney+, on the other hand, will have some of the most anticipated TV shows available at launch, like The Mandalorian and High School Musical: The Series, along with the Star Wars saga and a huge number of Walt Disney and Pixar animated films.
In the end, every streaming service – not just Apple TV+ and Disney+ – has exclusive content for every taste and gives viewers the opportunity to choose which service(s) they want to pay for. Maybe Apple doesn't yet have what it takes to outdo Disney, but that doesn’t mean it won’t catch people’s curiosity and that Apple TV+ will be left with no subscribers. If it offers enough quality content (both original and licensed), Apple TV+ could become a big contender in the world of streaming.